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Automotive General Sales Manager
Job in
La Crosse, La Crosse County, Wisconsin, 54602, USA
Listed on 2026-07-08
Listing for:
Johnson Motors St. Croix Falls
Full Time
position Listed on 2026-07-08
Job specializations:
-
Sales
Sales Manager
Job Description & How to Apply Below
Automotive GENERAL SALES MANAGER
Employment Type:
Full-time
As our General Sales Manager, you’ll be the driving force behind our sales department. You’ll be responsible for coaching, inspiring, and leading a talented team of sales professionals to meet and exceed performance goals – all while delivering an unmatched guest experience.
Key Responsibilities- Lead and manage the entire sales team – new and pre-owned
- Set and achieve monthly and annual sales targets for volume, gross, and F&I
- Ensure high performance through daily training, coaching, and accountability
- Foster a positive, team-oriented culture rooted in professionalism, enthusiasm, and guest satisfaction
- Maintain a strong digital presence and collaborate with the marketing team on campaigns and promotions
- Monitor inventory levels and work with leadership on purchasing and pricing strategies
- Drive operational excellence through process improvement and guest-first thinking
- Collaborate with fixed operations, finance, and ownership to achieve store-wide success
- Competitive base salary + aggressive bonus structure
- Company vehicle
- 401(k) with company match
- Comprehensive health, dental, and vision insurance
- Paid time off and holidays
- Ongoing training and leadership development
- A positive, family-oriented work culture
- The chance to be part of a 100-year legacy with a forward-thinking team
- Opportunity to work with a growing auto dealership group, with hometown roots.
- 5+ years of automotive sales leadership experience (GSM or Sales Manager role preferred)
- A proven track record of growing sales volume, profitability, and team performance
- Strong understanding of CRM systems, digital retailing, and modern sales processes
- Energetic, hands‑on leader who leads by example and inspires others
- Committed to building long-term relationships with guests, team members, and the community
- High level of integrity, professionalism, and accountability.
- Maintain our high achieving culture.
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