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Automotive General Sales Manager

Job in La Crosse, La Crosse County, Wisconsin, 54602, USA
Listing for: Johnson Motors St. Croix Falls
Full Time position
Listed on 2026-07-08
Job specializations:
  • Sales
    Sales Manager
Salary/Wage Range or Industry Benchmark: 70000 - 90000 USD Yearly USD 70000.00 90000.00 YEAR
Job Description & How to Apply Below

Automotive GENERAL SALES MANAGER

Employment Type:

Full-time

What You’ll Do

As our General Sales Manager, you’ll be the driving force behind our sales department. You’ll be responsible for coaching, inspiring, and leading a talented team of sales professionals to meet and exceed performance goals – all while delivering an unmatched guest experience.

Key Responsibilities
  • Lead and manage the entire sales team – new and pre-owned
  • Set and achieve monthly and annual sales targets for volume, gross, and F&I
  • Ensure high performance through daily training, coaching, and accountability
  • Foster a positive, team-oriented culture rooted in professionalism, enthusiasm, and guest satisfaction
  • Maintain a strong digital presence and collaborate with the marketing team on campaigns and promotions
  • Monitor inventory levels and work with leadership on purchasing and pricing strategies
  • Drive operational excellence through process improvement and guest-first thinking
  • Collaborate with fixed operations, finance, and ownership to achieve store-wide success
We Offer
  • Competitive base salary + aggressive bonus structure
  • Company vehicle
  • 401(k) with company match
  • Comprehensive health, dental, and vision insurance
  • Paid time off and holidays
  • Ongoing training and leadership development
  • A positive, family-oriented work culture
  • The chance to be part of a 100-year legacy with a forward-thinking team
  • Opportunity to work with a growing auto dealership group, with hometown roots.
Requirements
  • 5+ years of automotive sales leadership experience (GSM or Sales Manager role preferred)
  • A proven track record of growing sales volume, profitability, and team performance
  • Strong understanding of CRM systems, digital retailing, and modern sales processes
  • Energetic, hands‑on leader who leads by example and inspires others
  • Committed to building long-term relationships with guests, team members, and the community
  • High level of integrity, professionalism, and accountability.
  • Maintain our high achieving culture.
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