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Sales Director

Job in La Crosse, La Crosse County, Wisconsin, 54602, USA
Listing for: Redline Recruits
Full Time position
Listed on 2026-08-09
Job specializations:
  • Sales
    Director of Sales, Account Manager
Salary/Wage Range or Industry Benchmark: 120000 - 180000 USD Yearly USD 120000.00 180000.00 YEAR
Job Description & How to Apply Below

Our client is a leading food service distribution organization serving a diverse customer base across a multi-state region. They partner with independent restaurants, hospitality groups, healthcare organizations, educational institutions, and other food service operators by providing high-quality products, supply chain expertise, and business solutions that help customers grow

.This is a senior leadership opportunity responsible for driving sales performance, developing commercial strategy, and leading a high-performing sales organization

Position Summary

The Director of Sales is responsible for developing and executing the overall sales strategy for the operating company. This individual will lead a team of sales professionals while driving revenue growth, market share, customer retention, and profitabilit

y.Success in this role requires a strategic leader who can coach and develop talent, build strong customer relationships, analyze market trends, and partner cross-functionally to achieve business objectives

Key Responsibilities
  • Develop and execute annual sales strategies aligned with company objectives
  • Lead, coach, and develop a team of sales leaders and account manager
  • Establish sales goals, performance metrics, and territory strategies
  • Monitor sales performance and implement action plans to exceed revenue and profitability targe
  • ts.

    Build and maintain relationships with key customers and strategic acc
  • ts.

    Support contract negotiations and assist with complex sales opportuniti
  • es.

    Analyze market conditions, competitive activity, and customer trends to identify growth opportuniti
  • es.

    Collaborate with operations, procurement, merchandising, and marketing teams to improve customer experience and business performan
  • ce.

    Develop pricing and promotional strategies that maximize growth while protecting margi
  • ns.

    Manage departmental budgets and ensure efficient use of resourc
  • es.

    Prepare sales forecasts, business reviews, and executive-level reporti
  • ng.

    Recruit, train, mentor, and evaluate members of the sales organizati
  • on.

    Represent the company within the food service industry through customer meetings, networking events, and industry associatio

ns.

Qualifications Requ
  • ired

    High school diploma or equiva
  • lent Minimum 5 years of leadership experience within food service sales, food distribution, or a related indu
  • stry Demonstrated experience leading sales teams and driving profitable gr
  • owth Strong communication, coaching, negotiation, and relationship-building sk
  • ills Proven ability to develop sales strategies and execute against measurable business g

oals

Preferred Qualifica
  • tions

    Bachelor's degree in Business, Marketing, Supply Chain, or a related
  • field8+ years of progressive sales leadership experience wi
    thin food service distribution, food manufacturing, or meat processing/manufact
  • uring

    Experience leading multi-level sales organizations and developing high-performing
  • teams

    Strong background managing strategic customer relationships and large commercial acc
  • ounts

    Demonstrated success with sales planning, forecasting, budgeting, and business performance ana
  • lysis

    Experience developing pricing strategies, negotiating customer agreements, and driving profitable revenue g
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