Market Insights & Pricing Analyst; Marketing

Market Insights & Pricing Analyst (Marketing)

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Reporting to the VP of Marketing, Performance Surfaces, our Pricing Analyst works closely with our Sales, Marketing, and Finance teams to ensure our pricing is competitive, profitable, and aligned with market demands and business objectives.

• Market Analysis:
  Conduct in-depth market research and competitive analysis to identify pricing trends, opportunities, and threats. This includes analyzing competitor pricing, market share, and customer behavior.
• Pricing Strategy Development:
  Collaborate with Sales, Marketing, and Finance to develop and implement pricing strategies for new and existing products/services. This involves considering cost, value, competition, and customer segmentation.
• Data Analysis & Modeling:
  Utilize various data sources (e.g., sales data, market data, cost data) to build and maintain pricing models, forecast sales, and analyze the impact of pricing changes.
• Performance Monitoring:
  Monitor and analyze pricing performance against key metrics, such as revenue, profit margins, and sales volume. Provide regular reports and insights to stakeholders.
• Cross-functional Collaboration:
  
  Work closely with the Sales and Marketing teams to understand customer needs and market feedback, and with the Finance team to ensure pricing strategies align with financial goals and profitability targets.
• Promotional Pricing:
  Support the development and evaluation of promotional pricing strategies, including discounts, bundles, and special offers.
• Tool & System Optimization:
  Identify and recommend improvements to pricing tools, systems, and processes to enhance efficiency and accuracy.
• Ad-Hoc Analysis:
  Conduct ad-hoc pricing analysis as needed to support business decisions and respond to market changes.

• Education:
  
  Bachelor’s degree in Business, Marketing, Finance, Economics, Statistics, or a related quantitative field.
• Experience:
  
  5+ years of experience in pricing analysis, financial analysis, market research, or a similar role, preferably within a fast-paced industry.
• Analytical Skills:
  Strong analytical and quantitative skills with the ability to interpret complex data and draw actionable insights. Proficiency in statistical analysis and data modeling is a plus.
• Technical Proficiency:
  Advanced proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, financial modeling). Experience with business intelligence tools (e.g., Tableau, Power BI) and/or statistical software (e.g., R, Python) is highly desirable.
• Communication:
  Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely to diverse audiences.
• Collaboration:
  
  Proven ability to work effectively in a cross-functional environment and build strong relationships with stakeholders.
• Strategic Thinking:
  Ability to think strategically about pricing and its impact on overall business performance.
• Attention to Detail:
  High level of accuracy and attention to detail in all work.

This job is primarily performed in an office environment with approximately 30-50% travel. UW Solutions and our brands are an Equal Opportunity Employer.