Senior Manager, Product Marketing

About the Opportunity

We are seeking a highly capable, hands‑on Senior Manager, Product Marketing to help build the product marketing engine that supports Machinify's transition from services‑based offerings to a unified, scalable tech platform model.

This is a builder role for someone who wants meaningful ownership. You will develop foundational product marketing assets (positioning, personas, messaging architecture, and a durable library of customer‑facing content‑especially video) while partnering tightly with the Director of Product Operations to operationalize launches and create a repeatable, cross‑functional cadence. The Senior Manager will help bring clarity and coherence to how Machinify's products are understood (the payment integrity space is hard!),

enabling sales success and market growth.

• Create and continuously refine Machinify’s messaging architecture-from platform-level narrative to product/module positioning-so buyers and the people who influence them understand "why Machinify" and "why now."
• Translate complex AI‑powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity).
• Establish "source of truth" positioning docs and governance so product, sales, and marketing stay aligned as the platform evolves.

• Build a practical persona set (buyers, users, influencers) and map key workflows/journeys, pain points, and messaging across the payment integrity lifecycle.
• Partner with the Director of Product Operations to create reliable input loops (field feedback, customer calls, win/loss, product telemetry where available) and turn them into messaging and sales enablement improvements.

• Stand up a video marketing program from scratch, from scripting and storyboarding, to directing SMEs, to partnering with our creative team on production. Potential output includes product explainers, "what it is/why it matters" modules, release highlights, and buyer‑specific narratives that reduce time‑to‑understanding.
• Own (or heavily contribute to) the foundational content stack for each product: pitch decks, one‑pagers, solution briefs, demo storyboards, FAQs, competitive talk tracks, and customer proof packaging.
• Ensure every asset ladders to the platform story and helps the market connect Machinify's offerings to concrete outcomes.

• Co‑run launch discipline with the VP, Product Marketing and Director of Product Operations: launch tiers, readiness checklists, timelines, internal comms, training, and post‑launch retrospectives.
• Convert roadmap milestones into GTM‑ready packaging: what's new, who it's for, why it matters, how it's sold, and how it's measured.
• Establish a repeatable "release‑to‑revenue" motion so every meaningful capability ships with the narrative and enablement it needs.

• Equip sales and customer teams with practical tools that hold up in real conversations: objection handling, ROI narratives, competitive positioning, and demo pathways.
• Partner with sales and sales ops leaders to identify where deals stall due to story gaps, and fix those gaps with targeted assets, training, and messaging.

• 2‑3 years of experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), with an additional 2‑3 years of business experience, ideally in B2B SaaS and/or healthcare technology companies.
• Demonstrated ability to build foundational product marketing assets (positioning, personas, messaging, core collateral), creating clarity and structure from ambiguity.
• Experience partnering closely with product, operational, and sales counterparts in tech‑forward companies.

• Builder Mentality
  :
  Energized by creating the first version of what "great" looks like, and then iterating quickly as you learn.
• High Ownership, Low Ego
  :
  Jumps in wherever needed, seeks truth over credit, and…