Marketing Director

OVERVIEW

PGA WEST is a premier golf and hospitality destination in La Quinta, California, featuring nine resort and private golf courses, five clubhouses, multiple dining experiences, and The Performance Lab. Founded in 1985, PGA WEST has proudly hosted more than 50 PGA TOUR events, including The American Express, and is known for delivering unforgettable moments in the game of golf.

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POSITION DESCRIPTION

The Director of Marketing is responsible for developing and implementing strategic marketing plans to increase brand awareness, membership, member and guest engagement, and green fee, cart fee, and food & beverage revenues for the PGA WEST portfolio. This role requires a creative and analytical leader who can drive marketing initiatives across various channels, manage a team, and work closely with other departments to achieve the portfolio's business goals.

EXPERIENCE, EDUCATION AND SKILLS REQUIRED

• 5 - 7 years marketing or relevant experience (Desired: technology experience)
• Knowledgeable in Adobe Cloud design products
• Strong organization skills with attention to detail
• Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
• Ability to lead in dynamic and rapidly changing business environment situations and effectively negotiate to gain resolution
• Shows initiative, anticipates and prepares for upcoming situations, takes advantage of opportunities, and acts quickly and decisively

ESSENTIAL RESPONSIBILITIES

Strategic Planning

• Develop and execute comprehensive marketing strategies to promote the portfolio's golf courses, memberships, services, and facilities.
• Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth.

Brand Management

• Ensure consistent branding across all marketing materials and communications.
• Enhance the resort's brand image through innovative campaigns and community engagement.

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Public Relations

• Manage the public image of the PGA WEST portfolio, ensuring consistent communication across all media channels, and fostering a positive brand reputation. Crafting press releases, organizing media events, managing crisis communications, and maintaining relationships with key media contacts.
• Oversee all aspects of public relations, including managing any outside public relations agency retained by PGA WEST. This role includes supervising the agency's execution of activations, campaigns, and any other work related to public relations, ensuring alignment with PGA WEST's brand and strategic objectives. The Director will serve as the primary liaison between internal stakeholders and the agency to guarantee seamless coordination and successful outcomes.

Key Responsibilities:

• Media Relations:
  Develop and maintain relationships with journalists, bloggers, and influencers. Act as the primary contact for media inquiries.
• Press Releases:
  Write, edit, and distribute press releases and other communication materials to targeted media outlets.
• Content Creation:
  Produce high-quality content for press releases, articles, presentations, social media, and the company's website.
• Event Planning:
  Organize press conferences, media tours, and other events to promote the company's brand and products.
• Crisis Management:
  Develop and implement crisis communication strategies. Act as the company spokesperson during times of crisis.
• Brand Management:
  Monitor the company's brand image in the media and public and develop strategies to enhance its reputation.
• Campaign Development:
  Design and execute PR campaigns that align with the company's goals and target audience.
• Reporting:
  Track media coverage and prepare regular reports on PR activities and outcomes.
• Collaboration:
  
  Work closely with the marketing, advertising, and social media teams to ensure consistent messaging and brand alignment.
• Stakeholder Communication:
  Manage internal communications and ensure that company messages are conveyed clearly to employees and stakeholders.

Digital Marketing

• Oversee the development and execution of digital marketing campaigns, including SEO, SEM, Google ads, email marketing including "Inside the Ropes" monthly e-newsletter, social media…