Admissions Counselor

Please see Special Instructions for more details.

The University of La Verne is unable to provide sponsorship for work visas at this time. Applicants must be authorized to work in the United States without the need for visa sponsorship now or in the future.

Functional

Title:

Admissions Counselor

Position Type:
Administrative/Professional

Appointment Type:
Regular

FTE: 100%

Work Schedule (if atypical): 9 am–6 pm Monday–Friday mid‑August through mid‑May; 8 am–5 pm Monday–Friday during summer. This is an onsite position.

Embark on an exciting journey with the University of La Verne, where your career aspirations come to life in a vibrant and welcoming environment. Established in 1891, our diverse and inclusive community is more than just a university—it’s a home for passionate individuals. We embody four core values—Ethical Reasoning, Diversity and Inclusivity, Lifelong Learning, and Civic and Community Engagement. With 132 years of history, the University of La Verne boasts a global Leo Family of over 89,000 alumni.

Recognized as the #1 private university in California for social mobility by U.S. News and World Report 2024 and the 33rd Best U.S. College by the Wall Street Journal 2024, we are committed to excellence in education. /pDiversity Statement

The University supports a diverse and inclusive environment where students, faculty, and staff learn from varied life experiences and viewpoints. Diversity is an intentional practice that expands knowledge, educates capable citizens, develops the whole person, and serves our local and global communities.

The Graduate Admission Counselor is responsible for new student recruitment and admission goals. This position reports directly to the Director of Graduate Admission and works collaboratively with campus staff and faculty to achieve enrollment goals. The counselor coordinates recruitment strategies, processes, and metrics for success with Enrollment Management.

• Understanding of admission process and best practices.
• Excellent verbal and written communication.
• Commitment to diversity and inclusivity.
• Ability to travel to recruitment events.

• Experience working at a higher education institution.

Actual compensation depends on factors such as job‑related skills, experience, certifications, relevant education, and work location. Benefits include a comprehensive health and wellness plan, tuition remission program for employee, spouse, and dependent children, a generous contribution to the University’s 403B retirement plan, and a generous time‑off plan. Employment is contingent on a successful background check and employment verification.

Recruit New Students

• Conduct on‑site information sessions at educational institutions, community colleges, community‑based organizations, businesses and other appropriate sites.
• Build and maintain partner relationships with community colleges, educational institutions, stakeholders, and community‑based organizations.
• Represent the University at events on and off campus, conferences, fairs, networking mixers, and other appropriate events to generate leads.
• Participate and lead on‑campus and virtual information sessions during the work day, evenings and weekends as designated.
• Establish relationships with prospective students and stakeholders by providing accurate admission, program and campus information.
• Plan and participate in admitted student events and other yield opportunities during the day, in the evening, and on weekends where appropriate.
• Counsel students on appropriate steps between admission and enrollment, including knowledge of financial aid and onboarding processes.

Manage Leads

• Contact new leads within 24 hours and work closely with prospective students throughout the admissions cycle.
• Monitor inquiries, application counts, admission status and registration of all prospective and incoming students.
• Follow up with incomplete applications to encourage completion for a future term.
• Counsel individuals and families in an appointment setting about the university.
• Use CRM and other…