Executive Director Marketing & Communications

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Salary: $90,000.00 Annually

The Executive Director of Marketing & Communications serves as the University’s chief marketing and communications officer and a member of the Executive Cabinet. This executive leadership role is responsible for developing and executing integrated marketing, branding, communications, and public relations strategies that strengthen the University’s reputation and support enrollment growth.

The Executive Director provides strategic leadership for the University’s marketing and communications operations, ensuring consistent and effective messaging across all internal and external platforms. The position serves as the University’s primary spokesperson and leads media relations, executive communications, strategic planning, public affairs, and crisis communications efforts.

Working collaboratively with Enrollment Management, Admissions, Academic Affairs, Advancement, and other university leaders, the Executive Director develops data-informed marketing strategies that increase visibility, engagement, student recruitment, and retention. The position works directly with the Sr. Director of Marketing and Communications to help oversee the University’s brand identity, digital presence, advertising, publications, and external communications while representing the institution to media, community partners, government agencies, alumni, donors and other stakeholders.

Essential Functions & Responsibilities - Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This list is ILLUSTRATIVE ONLY, and is not a comprehensive listing of all functions and duties performed by incumbents of this position. Employees are required to be in attendance and prepared to begin work at their assigned work location on the specified days and hours.

Factors such as regular attendance at the job are not routinely listed in job descriptions, but are an essential function. Essential duties and responsibilities may include, but are not limited to, the following.

As the University’s chief spokesperson and ambassador of the institutional brand, the Executive Director of Marketing & Communications ensures the University’s mission, vision, and values are consistently reflected across all communications, publications, digital platforms, and public engagement efforts. The Executive Director leads the development and execution of integrated, data-informed marketing and communications strategies that support institutional priorities and enrollment growth, including initiatives focused on recruitment, retention, visibility, and community engagement.

• Provide visionary leadership for the University’s marketing & communications office, fostering a high-performing, collaborative, and service-oriented culture aligned with institutional priorities and enrollment goals.
• Lead, mentor, and develop marketing and communications staff, including directors, managers, and support personnel, ensuring accountability, professional growth, and operational excellence.
• Establish clear performance expectations, evaluate outcomes, and implement strategies that enhance team effectiveness, innovation, and productivity.
• Oversee hiring, onboarding, training, supervision, performance management, and succession planning for departmental staff.
• Manage departmental operations, budgets, workflows, and resource allocation to ensure efficient and effective execution of strategic initiatives.
• Promote continuous improvement and professional development within the marketing and communications team.

• Serve as the University’s chief marketing strategist, leading the development and execution of integrated marketing and branding initiatives designed to strengthen institutional reputation and drive enrollment growth.
• Partner closely with…