Sales Director

Company Overview

Welcome to Five Star Parks & Attractions, where work is fun, growth is real, and every day makes an impact.

Location: Malibu Jack's Lafayette

Position Type: Full Time Salary

Company Overview

Welcome to Five Star Parks & Attractions, where work is fun, growth is real, and every day makes an impact.

Five Star isn’t just a rating or a name; we’re a team of people who love creating unforgettable moments. As a leader in the amusement and hospitality industry, Five Star Parks & Attractions brings energy to both indoor and outdoor family entertainment centers across the country. From the first smile at the front door to the last high-five of the day, we’re all about delivering experiences families, friends, and coworkers remember long after they leave.

As the largest privately owned operator of family entertainment centers in the U.S., we offer more than a job, we offer a place to belong. Whether you’re starting your very first job, looking for a flexible role, or building a long-term career, there’s a spot for you here.

Safety, trust, and a service mindset guide everything we do. We treat our guests like friends and our team members like family, creating a welcoming, inclusive environment where everyone’s contribution matters. We believe in empathy, teamwork, and opening doors to new possibilities, on the floor, behind the scenes, and beyond.

If you’re service-minded, motivated, and ready to be part of something fun and meaningful, we’d love to meet you. Join Five Star Parks & Attractions and help us deliver safe, clean, unforgettable fun to the communities we serve every single day.



Job Summary

• Develop segments and solicit new customer relationships while maintaining existing relationships
• External markets may encompass corporate events/meetings/trainings, birthdays, and personal milestone events; (other may include holiday parties, school athletic banquets, and fundraisers.)
• The Director of Sales will be an ambassador for the property, fostering relationships with individuals & corporations who book events to maintain repeatable and predictable business while prospecting for new events.
• The role extends eternally from the park to trade shows and other public events, which heighten awareness within the community and is also responsible for marketing of the park and being a positive role model in both social media formats and public forums by being active and showing consistent participation in all public facing opportunities
• Maximize event revenues to meet and exceed sales goals and budgets through the sale of groups of 10 guests or more and increase yield through effective negotiation of tournament product and tee time utilization.
• This position works closely with the General Manager and Operations team when designing menus event scheduling for upcoming events.
• S/he is responsible for generating a definitive sales and marketing plan to achieve departmental revenue goals which meet and exceed sales goals and budgets
• Must be able to build a team of people using teaching, coaching, and mentoring strategies that align with the Five Star Brand and methodology of sales leadership and culture

• College degree preferred or 3-5 years of related experience in sales preferably in restaurant/hospitality/service industry, or equivalent combination of education and experience
• Knowledge of how to use social media to drive sales is required:
  Including Linkedin, Tik Tok, Facebook, Instagram, Pintrest etc.
• Must have a positive, engaging, and team-oriented view on the workplace.
• Must be willing to work weekends if business dictates a need or opportunity.
• Proficient in computer software including Microsoft Word, Excel and CRM
• Solid time management, organization and prioritization skills; ability to work with little or no direct supervision
• Excellent customer service orientation and focus on customer satisfaction required
• Strong leadership and people skills, plus the ability to build and foster a team environment desired
• Valid driver’s license required