Marketing & Business Development Associate Advanced Power Technologies; APT

Position Purpose

Advanced Power Technologies (APT) is seeking a Marketing & Business Development Associate to support growth across sales enablement, digital marketing, and brand presence. This role blends customer-facing business development with hands‑on content creation, website management, and marketing execution. The position is designed for a self‑directed, results‑oriented individual who can operate independently, collaborate across teams, and represent APT professionally in both digital and in‑person environments.

The role may be full‑time or part‑time, with the ability to scale based on performance and business needs.

This role supports how APT presents itself to the market and how opportunities are developed, documented, and communicated internally. The associate helps translate technical, industrial products into clear, accurate, and professional messaging consistent with the industry and meant to exceed what is found in the market while supporting inbound and outbound sales activity. The associate may participate in customer meetings, presentations, and industry events, and may serve as a front‑line point of contact in early‑stage discussions under guidance from senior leadership.

This position requires strong communication skills, attention to detail, comfort working with technical subject matter, and the ability to manage work through collaboration via email, text, phone, and video conference.

• Develop, coordinate, and manage marketing content for APT digital properties and related business initiatives.
• Create visual and video‑based content highlighting products, capabilities, and manufacturing to be shared via social media.
• Collaborate on short‑form video content using modern editing and AI‑assisted tools and be responsible for growing engagements and interest from postings.
• Maintain consistency across messaging, visuals, and tone.
• Support ongoing content refresh and reuse strategies to maintain long‑term relevance.

• Maintain/update content across APT web platforms and related auxiliary business sites.
• Support development of web‑based product presentation, informational, and blog pages.
• Assist with content organization, structure, and clarity for technical audiences.
• Coordinate content updates with internal stakeholders.
• Online store development experience resulting in the effective communication of product features through visual content development is a focus of this position.
• Creating brand awareness by managing and creating video, picture, and audio content development for business’s external advertising and social media profiles.
• Online store development resulting in the effective communication of product features through visual content development is a focus of this position.
• Updating/developing visual website content via a content management system (CMS).
• Identify deficiencies, suggest updates to website search engine optimization (SEO) as compared to other market leaders.
• Making and receiving direct telecommunications with the intent of promoting or selling company products or services to corporate customers.

• Manage and publish company social media content, including professional video posts.
• Coordinate posting schedules and content pipelines.
• Ensure content aligns with APT’s technical credibility and professional image.
• Support the professional social media activity objectives as directed.
• Develop recurring visual and video content that can be reused over time without content exhaustion.

• Assist with early‑stage customer engagement and opportunity development.
• Support preparation of customer‑facing presentations and materials.
• Help document and track opportunities using internal tools and processes.
• Coordinate follow‑ups, information gathering, and internal handoffs.
• Participate in customer calls or meetings as appropriate.
• Performing administrative duties for the sales &-abortion marketing team as assigned and other miscellaneous tasks as needed.
• Identifying prospects and tracking sales activities.
• May respond to customer inquiries by following…