Account Executive

We are seeking a dynamic and results-driven Account Executive to join our team, focusing on business development for our portfolio of radio stations including: WAZY (96.5), BOB-FM (95.3), Y95 FM (95.7 FM), The Patriot – (104.3 FM). This position has the opportunity to sell a 50,000 watt station across 20 counties and 2 state lines. The ideal candidate will play a pivotal role in driving revenue growth by identifying new business opportunities, nurturing client relationships, and crafting effective advertising solutions to meet the needs of local and regional businesses.

Key Responsibilities:

Sales

Prospect and identify new clients across diverse industries to promote and sell advertising solutions tailored to their needs.

Develop and implement strategies to expand the station's market presence and achieve revenue goals.

Client Relationship Management:

Build and maintain strong, long-term relationships with clients by understanding their business goals and delivering value through customized radio advertising campaigns.

Serve as the primary point of contact for client inquiries, ensuring timely and effective communication.

Campaign Development and Execution:

Collaborate with internal teams (creative, production, and programming) to design advertising campaigns that align with client objectives.

Present campaign proposals and analytics to clients, highlighting opportunities for growth and improvement.

Market Research and Analysis:

Stay informed about industry trends, competitor activities, and market developments to identify opportunities for business growth.

Analyze audience demographics and ratings to develop compelling sales pitches and recommendations.

Performance Metrics and Reporting:

Meet or exceed monthly, quarterly, and annual sales targets.

Prepare sales forecasts, activity reports, and client summaries to track progress and demonstrate ROI.

Qualifications:

• Proven experience in sales, business development, or account management, preferably in media, advertising, or radio.
• Exceptional communication and presentation skills, with the ability to build rapport with clients.
• Strong understanding of marketing principles and media planning.
• Ability to thrive in a fast-paced, deadline-driven environment while managing multiple accounts.
• A self-starter with excellent negotiation skills and a results-oriented mindset.
• Must have a valid driver's license and a good driving record.

Why Join Us?

• Be part of a vibrant and creative team passionate about connecting businesses with local and regional audiences.
• Opportunity to work with multiple radio stations and diverse formats, giving you a broad client base.
• Competitive base salary with commission opportunities and performance incentives.
• Our benefits package offers health, dental, and vision insurance, a 401K matching program, and professional development support.

Who are we?

We are a privately held group of television and radio stations that operate in twelve markets within nine states across four time zones. We cultivate and support our Sales Teams with continued feedback and assistance from our hands-on senior management team. Our mission is to deliver effective marketing solutions that help grow our local communities. We are committed to broadcast excellence and corporate growth (both organic and through acquisition).

COASTAL TELEVISION BROADCASTING GROUP LLC IS AN EQUAL-OPPORTUNITY EMPLOYER

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• sales, business development, or account management: 2 years (Required)
• marketing: 2 years (Preferred)

License/Certification:

• Driver's License (Required)

Location:

• Lafayette, IN 47909 (Preferred)

Ability to Relocate:

• Lafayette, IN 47909:
  Relocate before starting work (Required)

Work Location:

In person