Digital Sales Coordinator - Katc

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$50,000 - $57,000/yr.

Mon.

- Fri. (at Manager's Discretion)

Full-Time

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KATC-TV is Acadiana's trusted source for local news, weather, and sports. As a part of Gray Media, KATC is building on its tradition of award-winning journalism while expanding its commitment to innovative storytelling, breaking news coverage, and serving the communities of South Louisiana with urgency, accuracy, and integrity.

The Digital Sales Coordinator is responsible for onboarding, workflow, and optimization of the Digital Advertising campaign, such as Campaign Operations & Order Entry, Digital Campaign Management, Reporting & Analytics, and Sales Support & Communication.

• Responsible for Digital order entry with a high level of accuracy across all platforms and campaign types
• Work with the Sales team and the GDM (Gray Digital Media) Ad Ops team for all operational setup, trafficking, and campaign execution
• Coordinate campaign onboarding, including creative submission, scheduling, and launch verification.
• Troubleshoot Ad Operations issues and communicate with ME's & Clients when needed

• Monitor pacing, delivery, and performance across all active digital campaigns (OTT/CTV, display, video, paid social, mobile, and audience-targeted products and more)
• Proactively identify and communicate optimization opportunities to improve campaign performance and protect revenue
• Troubleshoot Google Analytics (GA4), Google Tag Manager, Google Business Manager, Google Search Console, Meta Business Suite + more for all access issues and support proper attribution tracking setup for clients
• Assist in the implementation and auditing of attribution and conversion tracking across campaigns
• Ensure all campaigns are pacing to deliver in full and ensure all revenue is kept within the given calendar month

• Pull, compile, and distribute regular campaign performance reports for internal stakeholders and clients
• Maintain accurate records of campaign metrics, pacing, and delivery outcomes
• R…