Social Media Marketing Specialist

Burning Stick Creative is seeking a creative and motivated individual to join our team of social media marketing professionals as a Social Media Specialist. In this role, you will help develop and execute relevant social media campaigns on behalf of clients, create shareable content/deliverables to support greater brand awareness and engagement, and work alongside our team of social media content creators and other creatives.

The ideal candidate is a social media enthusiast with experience in copywriting, graphic design, social media advertising, and digital content creation. Experience with ad management and Meta Ads Manager is required.

• Develop and execute social media strategies aligned with client goals and objectives.
• Create engaging and shareable content across various social media platforms (Instagram, Facebook, Linked In, Tik Tok, etc.).
• Manage and grow social media channels to increase followers and engagement.
• Monitor social media platforms for brand mentions, industry trends, and competitor activity.
• Respond to comments and messages in a timely and professional manner.
• Collaborate with the creative team to develop visually appealing content.
• Track and analyze social media performance metrics to identify areas for improvement.
• Stay up-to-date with social media trends and best practices.
• Create and monitor engaging ad campaigns and complete monthly reporting summaries for each client.

• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience in social media management.
• Strong understanding of various social media platforms and their target audiences.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Strong analytical skills and data-driven approach.
• Experience with social media analytics tools and Meta Ads Manager.
• Proficiency in graphic design and content creation.
• Video editing skills are recommended but not required.