Social Media Strategist and Content Lead - Lafayette, LA

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Do you find satisfaction in helping people and making a difference in their lives and the lives of their communities? Laborde Earles is committed to providing quality representation to our clients and being fully attentive to their needs, which starts by providing the same favorable environment for our team members. Join us in standing up for our clients, with our community, by our work, and beside each other!

The Opportunity

Expanding Personal Injury Law Firm has an immediate opening for a Social Media Strategist and Content Lead in our Lafayette, Louisiana office. This role is not limited to scheduling posts or executing predefined plans. The ideal candidate is a strategic thinker, confident communicator, and hands-on executor who thrives in a fast-moving environment.

Objective

Own and lead the firm's social media strategy from concept through execution. This role is responsible for independently developing, executing, and optimizing organic and paid social strategies; directing content capture; identifying real-time opportunities; and driving measurable growth in brand awareness, engagement, and lead generation across all platforms. Collaborate with internal teams and third-party partners to ensure all efforts are cohesive, on-brand, and aligned with firm objectives.
Desired Outcomes

Accountable to independently lead social media strategy.

• Own the end-to-end social media strategy without requiring day-to-day direction.
• Translate firm goals into platform-specific strategies, content plans, and paid media approaches.
• Design and execute comprehensive social media content calendars and campaigns across all major platforms.
• Use analytics and research to drive short- and long-term growth in reach, engagement, and follower acquisition.
• Create compelling, on-brand content and visuals to increase brand awareness, drive customer affinity, and optimize ROI.
• Report on performance and suggest optimizations to the Marketing Director and other stakeholders.
• Proactively identify gaps, opportunities, and new initiatives - and execute against them.

Accountable to conduct competitor analysis and monitoring social and digital trends to optimize strategies.

• Monitor and analyze marketing efforts of local and national competitors.
• Research relevant trends-both within and outside the legal industry-to enhance our firm's marketing approach.
• Proactively identify gaps, opportunities, and new initiatives - and execute against them.
• Identify new channels and tactics to extend the firm's digital presence.

Accountable to facilitate, manage, and optimize all in-house and third-party social media and digital marketing efforts.

• Social Media Management
  
  o Create, execute, and maintain a yearly social media content calendar, staying current with platform features and best practices.
  
  o Direct and coach attorneys, leadership, and team members during content capture, including posing, messaging, timing, and delivery to ensure high-performing social content.
  
  o Write engaging copy and design or oversee graphics for posts, ads, and promotions, ensuring all pages remain accurate, current, and on-brand.
  
  o Respond to messages, comments, reviews, and leads in a timely and professional manner; direct leads to the intake department as needed.
  
  o Oversee social media giveaways, online event promotion, and strategic advertising campaigns.
  
  o Track, analyze, and report on social media KPIs, making recommendations for continuous improvement.
• Digital and Offline Advertising (in collaboration with Marketing Director)
  
  o Develop, test, and optimize paid social advertising strategies across Meta, Tik Tok, You Tube, and emerging platforms in alignment with firm goals.
  
  o Newsletter curation, creation, and delivery to clients.
  
  o Lead and direct internal and external content shoots, identifying moments worth capturing and guiding on-camera talent to ensure high-performing content.
  
  o Analyze paid and organic performance data to inform creative, targeting, budget allocation, and optimization decisions.
• Branding and Content Production
  
  o Ensure consistent use of all firm branding elements across digital platforms, maintaining brand guidelines as needed.
  
  o Contribute to graphic, photo, and video editing as needed to support social media and digital marketing efforts.
  
  o Coordinate with service providers and internal teams to develop campaign assets.
  
  o Identify and capture timely, unscripted, and opportunistic content moments that align with brand voice and platform trends.
• Communication and Reporting
  
  o Regularly update media contact lists and support the creation and distribution of news releases, media advisories, mass emails, and announcements.
  
  o Report weekly to the Marketing Director and team on campaign performance and suggested optimizations.

Skills/Abilities

• Extensive, hands-on experience with major social…