Sales Account Executive

Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! Our Lamar office in Lake Charles, Louisiana, is now hiring a new Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Lake Charles, LA, and the surrounding areas.

We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale – big or small!

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named a “Best Company to Work For” in U.S. News & World Report’s annual ranking. Our Sales Account Executives are the connection between Lamar and the communities we serve, meeting and exceeding sales objectives in their assigned territory by using professional sales techniques to develop long‑term advertising relationships that grow both Lamar advertising sales and community relationships.

• Monday–Friday schedule with paid holidays and a combination of time spent in‑office and selling in the field
• First‑year earning potential of $45,000–$65,000, including commissions, dependent on experience and selling ability
• No commission cap, so earning potential is unlimited as you grow your book of business
• Monthly auto and cell allowances for work‑related expenses

• Comprehensive training program with opportunities to participate in our corporate‑hosted Lamar Sales School
• Multiple medical plan options and a health savings account
• Hospital, Accident, and Critical Illness coverage
• Dental and vision insurance
• Short‑ and long‑term disability and paid parental leave
• 120 hours of paid time off that increases with tenure
• 12 paid company holidays, including Presidents Day and Juneteenth
• Employee Stock Purchase Plan
• 401(k) plan with company match
• Up to $1,200 value in employer‑paid HSA contributions and cash rewards for engaging in our wellness program
• A people‑first culture that invests in connection, community involvement, and transparency around employee feedback

• Comfort making cold calls over the phone and in‑person
• Ability to make oral presentations and clearly articulate policies and procedures
• Alignment with our values of inclusivity and effective communication with people of various backgrounds
• Motivation to learn new technology and systems
• Effective time management and self‑organization
• Willingness to immerse yourself in the outdoor advertising industry and sell its benefits to businesses and customers
• Professional verbal and written communication skills
• Ability to perform effectively under fluctuating workloads
• A knack for making connections and gaining the trust of others
• Ability to meet a sales quota and utilize general sales techniques
• Intrinsic self‑motivation to overcome challenges and meet goals
• Resilience in response to rejection

• Current and valid Driver’s License required
• College degree preferred
• Previous outdoor advertising sales experience preferred
• Proficiency in Microsoft Office Suite
• CRM experience preferred

• Meet and exceed sales targets and monitor personal sales data and reports
• Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
• Exhibit working knowledge of local and national competition
• Cluster accounts to work them efficiently
• Identify potential growth areas and open new accounts
• Use Lamar computer tools to locate prospects, follow up on leads, and prepare proposals, written presentations, and research
• Develop presentation skills by utilizing computer tools and presenting to clients on a regular basis
• Develop new product knowledge and selling skills
• Actively participate in sales meetings, regional meetings, seminars, and trade shows
• Perform administrative duties, including:
  • Maintaining daily, weekly, and monthly sales plans a month in advance
  • Following up on all client production orders and problem‑solving any issues that may arise
  • Maintaining organized and up‑to‑date records of clients and sales…