Outside Sales Representative; B2B​/Market Sales Rep

If you thrive on getting out in the field, meeting customers face-to-face, and turning opportunities into sales wins—this is your role. Join Northern Tool + Equipment as a Market Sales Representative and take the lead in building relationships, converting leads, and driving real business growth in your market.

At Northern Tool + Equipment we get up every day to serve the tradespeople who keep our country running strong and the weekend warriors who want to work like them. It’s our mission to make sure they have the right tools for the job, and an easy, hassle‑free experience at our store so they can get in, get out and get on with the job at hand.

Your top priority as a Market Sales Representative is to convert qualified trade pro leads within the local market into active, long-term revenue generating relationships. This role drives profitable growth through direct outreach and onsite customer visits by supporting both new and existing customers and positioning Northern Tool + Equipment as the preferred supplier for tools and equipment.

The sales rep delivers superior customer experience by engaging qualified leads through conducting consultative discovery, building rapport and validating buying intent and readiness to activate customers through their first transaction and handing off for long‑term growth. Your positive, professional, roll‑up‑your‑sleeves‑to‑help attitude contributes to our winning culture and makes sure we leave a lasting impression.

Locations: Lake Charles, LA

• Lead Engagement and Market Outreach.
• Conduct onsite visits and outbound outreach to all qualified Trades Pro leads within the assigned market.
• Perform in-person, along with some phone and email interactions to build brand awareness and initiate customer engagement from all qualified leads.
• Maintain a proactive focus on meeting established outreach, conversion, and growth objectives.

• Conduct discovery conversations and customer needs analyses using a consultative selling approach.
• Define customer business needs and opportunities along with scope, timing, and buying intent or readiness.
• Translate customer needs into aligned business opportunities through value‑based conversations.
• Recommend timely, relevant products and services that meet each customer’s unique needs. Educate Trades Pros on NT capabilities and value propositions including products, support, credit, and services.
• Demonstrate solutions through onsite visits, product demonstrations, and promotional opportunities.
• Compile strategic quotes and partner with internal teams to ensure seamless customer activation, including store or direct capture, ordering, and fulfillment to support long‑term customer relationships.

• Ensure seamless and timely handoff after activation to support ongoing growth and retention.
• Conduct ongoing onsite visits to select accounts to support long‑term customer relationships.
• Build strong rapport with customers, internal sales partners and key stakeholders.
• Keep leadership informed of key developments, customer issues, and emerging opportunities.

• Accurately record all lead activities and disposition, document meeting notes, contacts, customer insights, and opportunity details in systems for follow‑up and planning.
• Collaborate with leadership to develop targeted action plans aligned to lead opportunity, conversion, and engagement goals.
• Drives marked revenue growth and targeted customer visits within assigned geographic area.

• High school education or equivalent required, college coursework.
• Minimum of 2 years experience in consultative B2B selling,…