Digital Operations Specialist

Senior Marketing Operations Specialist

We're looking for a hands-on Digital Operations Specialist to oversee and optimize our branded website and email programs. This role is responsible for managing website content, executing email campaigns, and continuously improving the digital user experience. This role will work cross-functionally with Digital, Brand, and IT teams to support product launches, marketing campaigns, and ongoing site performance, playing a key role in how our brands show up online.

Primary Duties and Responsibilities

• Website & Product Content Management (50%)
• Manage and maintain product catalogs across systems including CMS (Sitefinity), PIM (Salsify), and supporting tools
• Build and maintain product page structure in Salsify, ensuring accurate data and seamless integration with the website
• Add, update, and optimize product listings, attributes, and digital assets
• Ensure content accuracy, consistency, and alignment with brand standards
• Website Execution and Content Updates (15%)
• Utilize CMS platforms to update website content, assets, and landing pages
• Implement content for product launches, promotions, and marketing campaigns
• Partner with internal teams to execute website updates in line with brand and site guidelines
• Email Marketing Execution (15%)
• Manage and execute email campaigns using Mailchimp or similar platforms
• Build, schedule, and QA emails to support campaigns, launches, and lifecycle marketing
• Assist in building and maintaining email databases
• Digital Performance and Reporting (10%)
• Monitor website and campaign performance using tools like Google Analytics
• Pull reports, analyze KPIs, and synthesize data into actionable insights
• Identify opportunities to improve traffic, engagement, and conversion
• Optimization, UX and Continuous Improvement (10%)
• Troubleshoot website issues and partner with IT/development teams to resolve technical challenges
• Implement optimizations to improve user experience, site performance, and conversion rates
• Support testing and optimization initiatives across digital channels

Education and Experience Profile

• Bachelor's degree in business, marketing, digital media or related field preferred
• 3-5 years' experience in digital operations, website management, or eCommerce
• Experience working within CMS platforms (Sitefinity preferred)
• Experience with email marketing platforms (Mailchimp or similar)

Required Skills

• Strong quantitative skills, proficiency in statistical methods, and familiarity with pricing elasticity and profitability modeling.
• Hands-on experience managing and maintaining websites within CMS platforms (Sitefinity preferred)
• Experience supporting website redesigns, refreshes, and ongoing platform enhancements
• Familiarity with Product Information Management (PIM) systems (e.g., Salsify) and Digital Asset Management (DAM) platforms (e.g., Bynder)
• Experience managing third-party integrations, including "Where to Buy" or similar tools
• Ability to create, implement, and track QR code campaigns across digital channels
• Strong understanding of UX, SEO, and digital optimization best practices
• Experience with web analytics tools (e.g., Google Analytics) and performance reporting
• Strong attention to detail, organization, and ability to manage multiple initiatives
• Proactive mindset with the ability to recommend improvements and contribute to digital strategy initiatives

Additional Skills

• Experience with Shopify or other eCommerce platforms
• Experience supporting website redesigns or major refresh initiatives
• Familiarity with QR code management and performance tracking
• Basic HTML and CSS knowledge

Work Environment:
Working conditions are normal for an office environment. Hybrid schedule Occasional travel as needed for conferences, trainings, or key meetings. Pay Range: $77,000 to $121,000.