Director of Family Engagement, Alpha - $200,000​/year USD

$200,000/yr

• On-site:
  Palo Alto, Piedmont, San Francisco, La Jolla (San Diego), or Los Angeles (South Bay), CA
• $200,000/yr
• Full-time salary
• Benefits:
  Health, vision, dental, 401k, PTO, etc.

The families you serve don't lack access to services. They need someone they can trust completely.

This position sits at the heart of that trust. You will be the person families turn to when something doesn't feel right, when they seek perspective, or when they want to discuss what truly matters. Not as a function of your title—but because you have earned their confidence. The way families experience their child's education at one of five California locations—Palo Alto, Piedmont, downtown San Francisco, La Jolla, or South Bay (Los Angeles)—will be shaped by your presence.

Alpha is constructing a fundamentally different school. Students finish their core academics in two hours per day through AI-powered platforms, then dedicate the remainder of their time to public speaking, critical thinking, and real-world application. No lectures. No busywork. Outcomes in the top 1% nationally. Our families are sophisticated, well-counseled, and frequently skeptical. They demand clear reasoning, not rehearsed responses.

You will steward that dialogue over the long term. Not only during enrollment, but across multiple years. You will speak with fluency about AI—its mechanics, its shortcomings, and its significance—particularly with families who run companies, fund them, or demand precision in every choice. If you are unable to sustain that caliber of discussion, this role will feel burdensome. If you can, it becomes one of the most intellectually stimulating positions in education.

This is not client account management. This is sustained trust-building with ultra-high-net-worth families who require discretion, judgment, and reliability. If that setting feels natural—and you use AI daily to think, compose, and move more efficiently—you will see the opportunity clearly.

What You Will Be Doing

• Steward the entire relationship with each family on campus, cultivating trust that grows over time
• Identify concerns before they escalate and address them with discretion, urgency, and clear judgment
• Sustain strong visibility at critical moments: morning drop-off, afternoon pick-up, and curated parent gatherings
• Facilitate ongoing, substantive dialogue about Alpha's AI-powered model with highly analytical, tech-literate families
• Develop and refine community experiences that foster belonging, advocacy, and sustained referral activity

What You Won’t Be Doing

• Overseeing admissions pipelines or enrollment metrics—your work begins once families have joined
• Operating from behind a desk or relying solely on email—this is a high-visibility role
• Reciting scripted answers or avoiding difficult questions about AI or education philosophy
• Depending on established frameworks—you will create systems in areas where none currently exist
• Viewing families as transactional accounts—this role values judgment over task execution

Director Of Family Engagement Key Responsibilities

Establish and maintain deep trust with ultra-high-net-worth families, ensuring sustained retention, active advocacy, and ongoing confidence in Alpha's AI-driven educational approach.

Basic Requirements

• Located in or able to commute daily to Palo Alto, Piedmont, San Francisco, La Jolla, or Los Angeles
• 5+ years of direct experience working with UHNW individuals or families in private schools, private equity, family offices, or high-end client service settings
• Demonstrated capacity to manage complex, high-stakes relationships with discretion and sound judgment
• Daily, active use of AI tools (e.g., ChatGPT, Claude, Perplexity) with the ability to articulate AI capabilities, risks, and constraints clearly
• Strong interpersonal presence and communication approach that builds credibility with highly educated, high-expectation families
• Knowledge of private or independent school environments, gained either professionally or personally
• Flexibility for early morning, late afternoon, and occasional evening or weekend programming

Nice-to-have Requirements

• Established connections within local private school or UHNW networks
• Backg…