Associate Director, International Marketing Analytics & Business Insights - Immunology, Rinvoq

IMABI Role

The IMABI role is a strategic partner for internal partners/stakeholders, leveraging data, secondary analyses, and primary market research to make informed and operational decisions. They will be the lead International Market Analytics and Business Intelligence (IMABI) voice on business teams and will facilitate business insights and develop actional recommendations that drive key business needs and objectives. Most importantly, this role represents the voice of the customer to enable better outcomes for patients.

Key responsibilities include independently identifying key business questions and leading Business Intelligence planning, implementation, communication of the results and alignment of brand strategies and strategic plans. The Associate Director does not have a direct report, but will be responsible for managing a seasoned contractor. Additionally, the AD must demonstrate the ability to lead cross functionally and build a rapport in a highly collaborative and integrated brand team.

The Associate Director will independently lead all aspects of project planning, such as coordination, setting timelines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results and communicating project progress and relevance to Brand Teams, Senior Management and/or Vendors when appropriate:

Specific responsibilities include:

• Serve as the IMABI lead supporting the RINVOQ DERM Team, including RINVOQ Atopic Dermatitis (AD), RINVOQ Allopecia Areata (AA) and RINVOQ Non-Segmental Vitiligo (NSV) Brand Teams, becoming a trusted partner for both brand research and analytics capabilities
• Enable and demonstrate leadership on cross-functional business teams on a both a launched indication, and two launching indications. Data-mine both custom research and data to uncover insights that identify opportunities for growth; proactively identify and enable the teams to address trends and changes in the market landscape
• Support brands using tracking and measuring KPIs, Monthly Brand Performance reviews and secondary research deep dives (syndicated chart audits, IQVIA MIDAS etc.) Track Key Performance Indicators and Performance of brand and competitors, enabling the team to make better and more rapid business decisions.
• Develop and maintain working relationship with Area and Key Affiliate contacts to co-create and execute plans and ensure consistency of our market understanding
• Work collaboratively with Cross-functional Brand Team, and across IMABI to maximize business results, streamline processes and identify best practices. Proactively identify new data sources, analyze opportunities and research methodologies to ensure the team is making decisions based on objective and comprehensive insights
• Play a leading role in the continuous brand planning process based on deep understanding of patient journeys, market landscapes and trends, competitive activities, and market value drivers. Lead the brand team to objectively assess the markets and influence the creation of viable positioning platforms that drive the business forward. Identify opportunities to enhancing patient and HCP knowledge gaps.
• Serve as strategic partner to Differentiation and Standard of Care leads, providing insights that can be used to drive tactical execution and measurement
• Serve as strategic partner to Advanced Customer Engagement (ACE) lead and broader Customer Excellence team, dot-connecting ACE learnings to other primary and secondary insights
  · Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide brand teams in successful launch strategies, portfolio management and growth.
• Contribute to financial planning process, responsible for input into the annual Long Range Planning (LRP) process by providing expertise and guidance on brand/indication market shares and competitor assumptions.
• Effectively work across functions within IMABI, Commercial Excellence, and Marketing teams to deliver actionable integrated analytics (descriptive and diagnostic)
• Lead and participate in initiatives to improve IMABI capabilities
• Ensure all IMABI activities are conducted on…