Senior Brand Manager, Innovation

Overview

The Senior Brand Manager, Innovation leads cross-functional teams to develop and commercialize new products that address evolving consumer needs, build a multi-year pipeline of growth initiatives, and support the company’s sustainability goals. As part of the Reynolds Cooking & Kitchen Essentials team at headquarters in Lake Forest, IL, this role applies strategic thinking, consumer insights, and creativity to shape the future portfolio and drive profitable, sustainable growth in a highly collaborative environment.

This role is hybrid Tuesday through Thursday.

Responsibilities

You Will Have the Opportunity to Make Great Things Happen!

Business Strategy & Growth Develop and execute comprehensive business strategies that drive profitable growth across the assigned portfolio.

Develop annual and long-range business plans that support revenue growth, profitability, and market share objectives.

Monitor market trends, competitive activity, and category performance to identify opportunities and mitigate business risks.

Monitor portfolio performance and recommend actions to maximize profitability and long-term growth.

Manage multiple strategic initiatives while ensuring alignment with organizational priorities.

Brand & Portfolio Management Lead brand and private label portfolio management, including innovation, pricing, commercialization, and lifecycle management.

Manage pricing strategy, price-pack architecture, promotional investments, and portfolio optimization.

Translate consumer, shopper, and market insights into actionable business strategies and growth opportunities.

Analyze financial performance, market trends, retailer data, and consumer insights to drive business decisions.

Innovation & Commercialization Lead innovation pipeline development, including concept evaluation, commercialization, launch planning, and post-launch analysis.

Lead cross-functional teams to successfully commercialize new products and execute strategic initiatives.

Develop compelling business cases supporting new product launches, investments, and strategic initiatives.

Partner with Consumer Insights, R&D, Operations, Supply Chain, Finance, and Sales throughout product development and commercialization.

Financial & Business Performance Manage business performance through ownership of the P&L, financial forecasting, pricing strategy, and investment decisions.

Present business performance, strategic recommendations, and growth initiatives to senior leadership.

Prepare executive presentations and communicate business performance, risks, opportunities, and strategic recommendations.

Customer & Cross-Functional Partnership Partner with Sales, Customer Marketing, and Category Management to develop customer-focused growth strategies.

Collaborate with Customer Marketing and Category Management to translate brand strategies into customer-specific selling stories and activation plans.

Build strong partnerships across Sales, Finance, Operations, R&D, Customer Marketing, and Category Management.

Marketing Effectiveness & Continuous Improvement Support continuous improvement initiatives that strengthen marketing capabilities, business processes, and commercial execution.

Drive continuous improvement in marketing effectiveness, portfolio management, and commercial execution.

Perform other duties as assigned.

You Will Love It Here If… You listen, learn, and evolve

You thrive in a fast-paced environment

You put safety first, always

You are passionate about collaboration, teamwork, and achieving shared goals

You believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace

You are committed to improving our impact on local communities and creating positive experiences

Qualifications

Educati…