Workfront Business Product Lead, Director

Role Purpose

• The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront and developing/delivering product offerings supporting end-to-end workflows for colleagues and agency partners.
• Acts as the voice of the customer to shape product strategy and prioritization to improve operational execution, user experience, and measurable outcomes.
• Translates business priorities into scalable product capabilities, evolving from foundational enablement to intelligent automation.
• Ensures execution excellence from early concept/prototyping through enterprise-wide adoption, improving user productivity, quality, compliance confidence, and speed to market.

• Shape/refine Workfront product strategy and vision aligned to marketing priorities.
• Develop and deliver product offerings supporting end-to-end workflows for internal teams and agency partners.
• Lead work management improvements to strengthen Workfront as a central hub for operational execution.
• Build and curate a prioritized backlog to address Workfront UX and operational efficiency gaps.
• Establish/maintain product governance (prioritization frameworks, decision rights, cross-functional alignment).
• Use data-driven metrics (e.g., adoption, efficiency, reuse, impact) to optimize backlogs and performance.
• Manage stakeholder buy-in, requirements alignment, and coordination of digital delivery to market release plans.

• Incorporate user feedback, adoption signals, and market readiness into product decisions.
• Collaborate with internal digital teams and UX experts to implement the roadmap and capture critical metadata for optimization.
• Partner with peer platform owners for seamless integration across the broader marketing/technology ecosystem.

• Enable product rollout and scaling; ensure organizational readiness across processes, systems, and support teams.
• Partner with Content at Scale and change management teams on onboarding, communications, and adoption.
• Lead continuous improvement cycles using user feedback, performance data, and evolving business needs.
• Articulate value propositions mapped to business needs.

• 8+ years in product management/platform delivery.
• Bachelor’s degree required.
• Experience with regulated workflows in pharma/life sciences (strongly preferred).
• Experience stabilizing/optimizing Workfront environments via UX improvement efforts.
• Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies).
• Experience influencing and managing cross-functional stakeholders to drive consensus.
• Proficiency mapping user journeys to identify challenges/opportunities.
• Ability to translate insights into solutions and well-defined user stories.
• Knowledge of marketing operations (strong asset).
• Exceptional analytical skills to interpret usage data and derive actionable insights.
• Strong communication skills with senior stakeholders; align technical and business teams.
• Passion for user-centric design and AI innovation; collaborative mindset in fast-paced, matrixed environments.
• Excellent influence skills with comfort engaging executives and global teams.

• Experience with regulated workflows in pharma/life sciences (strongly preferred).
• Master’s degree (Business, Computer Science, Marketing, or related); MBA or advanced certification in Product Management/AI (preferred).

Last Day to Apply:
April 20, 2026.

• Eligible for Pfizer Global Performance Plan bonus target of 20% of base salary; share-based long-term incentive eligibility.
• 401(k) with Pfizer matching contributions and additional Pfizer retirement savings contribution.
• Paid vacation/holidays/personal days; paid caregiver/parental and medical leave; medical, prescription drug, dental, and vision coverage.