Director, International CRM Intelligence & Insights Strategy

Role Responsibilities

• International CRM decision-intelligence lead; translate customer/campaign/market data into recommendations shaping CRM strategy and next-best-action.
• Own predictive & diagnostic analytics for CRM effectiveness (segmentation, propensity/next-best-action, CLV, churn, channel preference, engagement, conversion) using AI/ML.
• Define data quality, product segmentation, and audience attributes; diagnose/escalate data gaps blocking CRM activation (with Data & Audience Strategy/data engineering).
• Use generative and agentic AI to accelerate insights generation; build reusable prompts/analytical agents/skills for self-serve insight.
• Partner with KPI Council/Business Insights & Reporting to maintain CRM KPIs and define trust/performance metrics for AI-generated content and agentic journeys.
• Define/evolve CRM dashboards and self-serve insight for International CRM; ensure metrics align to standardized reporting.
• Lead CRM research and opportunity sizing (market sizing, segmentation, CLV, cross-sell, new-market opportunities) to inform strategy/investment.
• Define CRM data governance/privacy best practices (consent, list management, database hygiene) and stay current on privacy/responsible-AI guidance.

• Bachelor’s degree + 10+ years relevant experience.
• Hands-on customer analytics platform experience (e.g., Adobe/Google Analytics) and strong SQL (build/join/optimize complex queries).
• AI fluency; working knowledge of ML for CRM audiences (segmentation, propensity/NBA, churn, uplift) and comfort partnering with data science/AI.
• Track record turning data into measurable marketing/commercial decisions; experience scaling regional analytics/reporting internationally.
• Understanding of CDP/audience attributes/data quality & governance; partnering with Legal/Compliance on privacy/consent.
• Exceptional matrix leadership and executive influence; strong writing/presentation; role model for Pfizer values; fluent English.

• Master’s; CDP/audience platforms (e.g., Salesforce Data Cloud/Marketing Cloud); predictive/decisioning tools; advanced SQL; measurement/governance frameworks for AI content/agentic journeys; pharma/healthcare knowledge; advanced degree in marketing/business/quant; multilingual asset.

Travel/Work:
Occasional travel (≤20%); time zone flexibility; hybrid 2–3 days/week onsite (US/EU/Kirkland, Canada).

Benefits/Pay (as stated):
Base salary $176,600–$294,300; bonus target 20%; eligible for long-term incentive; 401(k) with match and additional retirement contribution; paid leave; medical/dental/vision.