Senior Brand Manager - Hefty Portfolio

Overview

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities! We are passionate about achieving results and have fun winning as a team!

We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you! We currently have an opportunity for a Senior Brand Manager - Hefty & Private Label at our Corporate Headquarters in Lake Forest, IL
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Your Role:

We are seeking a Senior Brand Manager, Hefty Business Unit to drive profitable growth across brand and private label portfolios. This role is a general business leadership position with responsibility for brand and private label strategies, P&L management, pricing & price pack architecture development, and portfolio line extensions. You will lead cross functional teams to commercialize innovation, build a strong growth pipeline, and deliver results in a fast paced, high performance environment.

This position reports to the Director of Marketing.

You will have the opportunity to Make Great Things Happen!

• Lead Hefty brand and private label strategy, optimizing portfolio performance to deliver profitable growth.
• Develop and lead integrated brand business plans, including innovation pipelines, launch strategies, competitive positioning, media plans, and distribution priorities.
• Lead P&L management, including pricing, price pack architecture, investment trade offs, and financial performance analysis to guide decision making.
• Translate consumer, shopper, and market insights into clear business strategies, identifying short and long term growth opportunities.
• Lead cross functional teams across Sales, Finance, R&D, Supply Chain, and Operations to align strategy with executional excellence.
• Partner with Customer Marketing and Category Management to ensure strategies are converted into customer ready stories, selling tools, and in market execution.
• Continuously assess brand, category, and competitive dynamics, identifying risks and opportunities to refine priorities across the portfolio.
• Communicate brand and business performance, providing clear, concise updates on results, key initiatives, and strategic priorities to senior leadership.

You will love it here if…

• You put safety first, always
• You listen, learn, and evolve
• You are passionate about collaboration, teamwork, and achieving shared goals
• You treat all people with respect, operating ethically, and embrace inclusivity
• You are committed to improving our impact on local communities

We need you to have:

• BA/BS degree in Marketing, Business, or related field.
• 8+ years of Brand Marketing or General Management experience in CPG.
• Strong organizational skills with high attention to detail.
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
• Excellent business acumen with experience managing budgets/P&L.
• Proficiency with retailer scan data analysis programs such as Nielsen or Circana.
• Proficient in MS Office.
• Ability for some travel (10-15%)

Icing on the cake:

• MBA or other advanced degree strongly preferred.

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at R

No recruiter calls or emails please.

RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.

USD $ - USD $ /A

Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.