ECommerce Digital Marketing Specialist

100 Saunders Rd suite 310, Lake Forest, IL 60045

Full-Time | Monday-Friday, approximately 8:00 AM - 5:00 PM ET

Direct Hire - No agencies, no third parties, no contracts

Würth Baer Supply Company is one of the nation's leading specialty wholesale distributors to the woodworking industry, offering an extensive inventory of decorative and functional hardware, board & panel products, woodworking machinery, surfacing materials, tools and shop supplies. The company generates over $400M in annual revenue and operates 29 distribution locations across the Upper Midwest, Midwest, Ohio Valley, East, and Northeastern United States.

Würth Baer Supply Company is a wholly owned subsidiary of the Würth Group, a €20B+ privately held company headquartered in Künzelsau, Germany, with 450+ companies in over 80 countries.

This is a company where you can be yourself with a warm and upbeat culture.

Many of our employees have been with the company for 10, 15, 20, and even 30+ years!

Würth Baer Supply Company is part of the Würth Group of Germany, a privately held company netting over $20 billion annually with a long legacy of promoting from within.

Conversational and transparent.

Millwork fabricators, architectural and design firms, and wood shops.

Cabinetry hardware, PPE, laminate countertops, plywood/laminates, finishes/coatings, fasteners, abrasives, sinks, lighting, machinery, hand tools, and power tools.

The eCommerce Digital Marketing Specialist plays a key role in shaping Würth Baer Supply Company's digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You’ll manage product listings, online campaigns, and site performance.

You’ll collaborate cross-functionally with marketing, IT, product management, and sales teams. Occasional sales ride-alongs will offer firsthand insight into customer needs and industry trends.

• Manage online sales operations and strategies to increase traffic, conversions, and revenue.
• Oversee eCommerce operations including product listings, descriptions, images, and pricing.
• Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
• Coordinate with supply chain, merchandising, and fulfillment teams.
• Collaborate with customer service to improve post-purchase support.

• Optimize and maintain product content for clarity, engagement, and SEO.
• Write keyword-rich titles, descriptions, and metadata.
• Use Adobe Photoshop for product imagery.
• Manage and improve local SEO (Google My Business, citations, listings).
• Monitor algorithm updates and SEO trends.
• Develop product hierarchy, taxonomy, and attributes.
• Experience with PIM systems is a plus.

• Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads).
• Develop ad copy and landing pages.
• Use Google Analytics, SEMrush, and similar tools.
• Test and iterate to improve ROI.

• Use Constant Contact and Big Commerce to run automated email campaigns and workflows.
• Maintain list hygiene and compliance with CAN-SPAM and GDPR.
• Produce analytics dashboards and performance reports.
• Align campaigns with customer journey touchpoints.

• Design and produce print/digital collateral such as flyers, features, and catalogs.
• Edit videos, capture photography, and create visual assets for web/social.
• Support product management and sales with marketing materials.

• Partner with product management, IT, and marketing teams.
• Engage with sales to understand customer challenges and…