Sales & Event Manager

Destination Geneva National, 1221 Geneva National Ave S, Lake Geneva, Wisconsin, United States of America

Posted Friday, September 4, 2026 at 5:00 AM

SALES & EVENT MANAGER at Destination Geneva National

For three decades, Destination Geneva National has made legendary golf a tradition in Southwest Wisconsin. Here, friends unite to take on 54 holes of Palmer, Player, & Trevino’s risk-reward golf; kick back over steaks, scorecards, and Spotted Cows; and stay on-course in sprawling cottages and exec suites.

If that sounds like a golf vacation you can get behind, it may be time to tee up a new career as one of Destination GN’s Sales & Event Managers. In this role, your mission is to generate new and repeat overnight golf business by laying up a five-star vacation at one of the nation’s “Top Summer Lake Towns” (Thrillist) and “Best Small Town for Adventure (USA Today).

EDUCATION/EXPERIENCE

• Three years’ progressive experience in the hospitality sales/golf industry OR
• A four-year college degree with at least two years of related experience OR
• A two-year college degree with three or more years of related experience.
• Most possess general knowledge of the game of golf and vacation booking process.

ESSENTIAL FUNCTIONS

• Drive golf group sales by actively prospecting, developing, and securing golf outings, tournaments, corporate golf events, Stay & Play packages, and other group golf business.
• Build and maintain relationships with corporate clients, organizations, associations, golf groups, and other prospective accounts to generate new and repeat business.
• Respond to incoming leads; prepare proposals and contracts; conduct site visits and inspections; negotiate terms; close business to achieve established sales and revenue goals; and receive and monitor deposits for booked groups as needed.
• Own assigned clients from initial inquiry through event completion, serving as the primary point of contact throughout the sales, planning, and event execution process.
• Coordinate and detail all aspects of assigned groups and events, including guest rooms, tee times, dining, food and beverage, meeting/function space, transportation, billing arrangements, timelines, special requests, and other resort services.
• Translate client expectations into clear, accurate event details and communicate requirements to Golf, Food & Beverage, Banquets, Culinary, Lodging, Call Center/Front Desk, coordinator staff, and other operational teams to ensure seamless execution.
• Prepare Stay & Play resumes and other group communications to ensure Front Desk, Call Center, Golf Operations, and other teams have accurate information regarding incoming groups; perform tee-sheet audits to verify reservations and pricing are entered correctly for operational and reporting purposes.
• Maintain an active, on-site presence for assigned events as appropriate, assisting with execution, addressing client needs, troubleshooting issues, and helping ensure a successful experience from arrival through completion.
• Conduct post-event follow-up to assess client satisfaction, resolve outstanding matters, and cultivate repeat and referral business.
• Maintain accurate and timely sales activity, contracts, event details, account information, forecasts, client/prospect notes, preferences, and follow-up within applicable sales and event systems.
• Monitor industry and competitive trends and recommend enhancements to golf packages, event offerings, sales practices, and guest experiences to remain competitive and relevant in the marketplace.
• Participate in Sales and Revenue meetings, identifying sales opportunities, obstacles and competitive challenges, and recommending strategies and practices to improve performance.
• While golf group sales will be the primary focus,…