Sales & Event Manager

STAY & PLAY MANAGER at Destination Geneva National

For three decades, Destination Geneva National has made legendary golf a tradition in Southwest Wisconsin. Here, friends unite to take on 54 holes of Palmer, Player, & Trevino’s risk-reward golf; kick back over steaks, scorecards, and Spotted Cows; and stay on‑course in sprawling cottages and exec suites.

If that sounds like a golf vacation you can get behind, it may be time to tee up a new career as one of Destination GN’s Stay & Play Managers. In this role, your mission is to generate new and repeat overnight golf business by laying up a five-star vacation at one of the nation’s “Top Summer Lake Towns” (Thrillist) and “Best Small Town for Adventure (USA Today).”

• Three years’ progressive experience in the hospitality sales/golf industry OR
• A four-year college degree with at least two years of related experience OR
• A two-year college degree with three or more years of related experience.
• Most possess general knowledge of the game of golf and vacation booking process.

• Drive golf group sales by actively prospecting, developing, and securing golf outings, tournaments, corporate golf events, Stay & Play packages, and other group golf business.
• Build and maintain relationships with corporate clients, organizations, associations, golf groups, and other prospective accounts to generate new and repeat business.
• Respond to incoming leads; prepare proposals and contracts; conduct site visits and inspections; negotiate terms; close business to achieve established sales and revenue goals; and receive and monitor deposits for booked groups as needed.
• Own assigned clients from initial inquiry through event completion, serving as the primary point of contact throughout the sales, planning, and event execution process.
• Coordinate and detail all aspects of assigned groups and events, including guest rooms, tee times, dining, food and beverage, meeting/function space, transportation, billing arrangements, timelines, special requests, and other resort services.
• Translate client expectations into clear, accurate event details and communicate requirements to Golf, Food & Beverage, Banquets, Culinary, Lodging, Call Center/Front Desk, coordinator staff, and other operational teams to ensure seamless execution.
• Prepare Stay & Play resumes and other group communications to ensure Front Desk, Call Center, Golf Operations, and other teams have accurate information regarding incoming groups; perform tee‑sheet audits to verify reservations and pricing are entered correctly for operational and reporting purposes.
• Maintain an active, on-site presence for assigned events as appropriate, assisting with execution, addressing client needs, troubleshooting issues, and helping ensure a successful experience from arrival through completion.
• Conduct post-event follow-up to assess client satisfaction, resolve outstanding matters, and cultivate repeat and referral business.
• Maintain accurate and timely sales activity, contracts, event details, account information, forecasts, client/prospect notes, preferences, and follow-up within applicable sales and event systems.
• Monitor industry and competitive trends and recommend enhancements to golf packages, event offerings, sales practices, and guest experiences to remain competitive and relevant in the marketplace.
• Participate in Sales and Revenue meetings, identifying sales opportunities, obstacles and competitive challenges, and recommending strategies and practices to improve performance.
• While golf group sales will be the primary focus, assist with corporate meetings, social events, association business, and other group market segments, including event detailing, as business needs and sales priorities…