Director of Sales

The Director of Sales is responsible for leading AWIP's national sales strategy across Commercial, Cold Storage, National Accounts, and Strategic Accounts. This role provides leadership and direction to Territory Managers, Independent Representatives, National Account Managers, Strategic Account personnel, and other assigned commercial resources while driving revenue growth, market expansion, customer retention, and strategic account development.

As a key commercial leader within the organization, the Director of Sales partners cross-functionally with Operations, Estimating, Customer Experience, Marketing, Supply Chain, and Executive Leadership to ensure alignment between customer expectations, operational execution, and company growth objectives.

The Director of Sales is accountable for developing and executing commercial strategies that support profitable growth, strengthen customer relationships, expand market presence, and position AWIP as a market leader within the insulated panel, cold storage, and commercial construction industries.

• Lead AWIP's national sales strategy across Commercial, Cold Storage, National Accounts, and Strategic Accounts.
• Drive revenue growth, profitability, customer retention, and market share expansion across all assigned channels.
• Develop and execute strategic sales plans aligned with company objectives and growth initiatives.
• Develop segment‑specific growth strategies for commercial construction, cold storage, national account customers, and strategic growth opportunities.
• Develop and execute annual business plans, including revenue targets, market penetration objectives, customer retention strategies, and resource allocation plans.
• Monitor sales performance metrics, forecasting accuracy, pipeline development, and regional sales activity.
• Identify emerging market trends, competitive risks, and new business opportunities.
• Support pricing strategy and commercial decision‑making to balance growth and margin objectives.
• Establish and maintain commercial operating rhythms, reporting structures, and accountability measures.

• Develop and maintain executive‑level relationships with key Commercial, Cold Storage, National Account, OEM, and Strategic Account customers.
• Establish account growth strategies, business reviews, and long‑term partnership plans for strategic customers.
• Identify opportunities to expand AWIP's footprint within existing national and strategic account relationships.
• Serve as the executive escalation point for critical customer concerns, service issues, and strategic opportunities.
• Support negotiations, long‑term agreements, and major project opportunities.
• Ensure professionalism, responsiveness, and customer‑focused execution across the commercial organization.
• Collaborate with field services and operations teams to support customer satisfaction and warranty‑related activities when required.
• Lead, coach, and develop Territory Managers, Independent Representatives, National Account Managers, Strategic Account personnel, and other assigned commercial resources.
• Conduct performance reviews, coaching discussions, sales planning sessions, and development activities.
• Establish clear expectations and accountability for performance, customer engagement, and commercial execution.
• Partner with leadership on succession planning, organizational capability development, and talent acquisition initiatives.
• Foster a culture of collaboration, accountability, professionalism, and continuous improvement.

• Partner closely with Operations, Estimating, Supply Chain, Marketing, Customer Experience, and Executive Leadership teams.
• Ensure alignment between commercial commitments and operational capabilities.
• Collaborate with Operations, Engineering, Estimating, and Customer Experience teams to support the unique requirements of Commercial, Cold Storage, National Account, and Strategic Account customers.
• Support estimating strategy, pricing alignment, and project coordination efforts.
• Collaborate with Marketing on trade shows, industry engagement, product promotion, and brand visibility initiatives.
• Assist in the…