Regional Fitness and Personal Training Director

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Vision insurance

Project Lift is seeking a Regional Director of Fitness and Personal Training for New York to elevate the performance, consistency, and culture of Personal Training across our Retro Fitness clubs in New York.

You will oversee Personal Training performance across multiple clubs, partnering closely with Club Managers and PT Sales Managers to drive quality, retention, and revenue consistency.

This is a hands on, in club leadership role for someone who loves developing trainers, improving client outcomes, and building a disciplined, service driven PT model that delivers results. You will be a coach, operator, and thought partner to leaders across the region.

Success in this role means better trainers, stronger client retention, and consistent PT revenue performance in every club.

Develop and coach Personal Trainers on session quality, programming, cueing, and client communication

Lead live, in person training days, workshops, and weekly development sessions

Train and reinforce dotFIT integration within PT coaching and client journeys

Support PT Sales Managers with Welcome Workouts, pacing, follow up, and sales flow

Be in clubs at least three days per week shadowing sessions and coaching teams in real time

Ensure each club meets key PT standards including WW booking rate, show rate, and close rate

Design and lead a Quarterly PT Academy for all PTs and PT Sales Managers in New York

Partner closely with Regional Director and Club Managers on staffing, scheduling, and execution

Track PT performance by club and provide weekly updates to leadership

Success in this role will be measured by:

Regional PT EFT growth versus budget

Consistent Welcome Workout booking, show, and close rates across all clubs

Consistently high quality training sessions across the region

Strong client retention, renewals, and long term engagement

Aligned and capable PT Sales Managers in every club

Clear development paths for trainers at all levels

Achievement of PT EFT and PIF revenue goals

A positive, accountable, and growth minded PT culture

3 plus years leading Personal Training across multiple locations, with demonstrated results in sales, retention, and trainer development

Proven ability to coach and elevate trainers at all experience levels

Experience running Welcome Workouts, PT sales flow, and retention systems

dotFIT knowledge or commitment to rapid certification

Nationally accredited PT certification such as NASM, ISSA, ACE, NSCA, ACSM, or AFAA

Current CPR/AED certification

Expectation to be in clubs at least four days per week coaching live sessions

Strong communication, organization, and leadership presence

You believe great PT is built through coaching on the floor, not just reporting from a laptop

• Competitive base salary
• Performance based annual bonus paid quarterly
• Full benefits including company paid employee health insurance

Strong performers will have a clear path into broader regional or multi state leadership within Project Lift.

Project Lift operates Retro Fitness clubs across Texas, Florida, and New York with the support of Black Rock. We are building high performing, service first clubs where Personal Training teams are trained, supported, and empowered to deliver real results for members.

If you love developing talent, being in clubs every week, and shaping a best in class PT experience, we want to connect with you.