School Enrollment & Mktg Admin

Introduction

As a pioneer in the Charter school movement, CSUSA is one of the fastest-growing education management organizations in the United States, providing a wide variety of educational choices to over 82,000 students in more than 150 schools across Florida, South Carolina, North Carolina, and Louisiana.

Charter Schools USA (CSUSA) is one of the largest and highest performing education management companies in the United States, proudly serving over 82,000 students in over 150 schools in four states. Founded by Jonathan Hage in 1997, CSUSA's mission is a Relentless Commitment to Student Greatness in School and in Life. CSUSA provides an academically rigorous education to students equipping them with real world readiness, prepared for college or career after graduation.

With an unwavering dedication to the success of students from every background, CSUSA is closing the gaps in achievement and opportunity, keeping our promise of Strong Minds, Good Hearts.

To join a team of people with the mission:
Relentless Commitment to Student Greatness in School and in Life. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts through an education model that gives every student the opportunity for success. As a School Enrollment & Marketing Administrator, you will be responsible for the acquisition of new students and retention of existing students to ensure enrollment targets are met for the school.

This role executes strategies, with the assistance of the principal, that support all aspects of the marketing and enrollment functions at the school. Is knowledgeable of all associated processes and activities. Acts as an external representative of the school to the community.

• Works with school leadership to develop and execute retention strategies on existing students with the goal of improving retention, start rates, and minimizing withdrawals.
• Continuously monitors and ensures the school adheres to CSUSA policies on withdrawals.
• Develops and executes family communication campaigns that improve engagement and retention campaigns by utilizing forms and reminder letters, emails, and texts.
• Coordinates with principal and other staff members on student withdrawals and looks for trends and reasons to lower withdrawals.
• Engage the school team to support the start of the year Pre-First Day and warm body counts.
• Identify, implement, and monitor various advocacy strategies to capture testimonials, identify ambassadors, and leverage raving fans.

• Develop marketing and enrollment team at the school to serve as partners towards achieving marketing and enrollment goals for the school.
• Identify school members who can assist M&E functions and cross-train them to support M&E activity and act as a backup if needed.
• Provide status updates, reports, and progress on marketing and enrollment-related projects to school leadership regularly.
• Communicate and collaborate with school leaders and M&E Area Managers on strategies, plans, and goals.

• Understands and can effectively communicate to families and community stakeholders on charter schools, Charter Schools USA, and the school's identity, mission, and vision.
• Works with school leadership to help refine the school's identity and ensure the school properly represents its identity.
• Develop, update, and modify marketing plans regularly in collaboration with school and state team and ensures they are within the school budget.
• Collaborate with state and national marketing and enrollment team to execute paid digital marketing strategies by providing images, testimonies, identity-related data, and information.
• Identify, attend, and participate in community outreach events to build and increase the lead volume inside and outside of normal school hours.
• Identify and collaborate with community organizations that can ultimately become a partner and lift the school's reputation, identity, and awareness.
• Identify and purchase school promotional items from the marketing toolkit in consideration of the marketing budget.
• Review and leverage local consumer research to ensure marketing strategies align with family interests.
• Monitors competition, offerings, and market changes.
• Identifies school stories, testimonials, and thought leadership opportunities to write and promote on-site and socially.
• Works with public relations agencies and local media to promote events, accolades, and differentiating opportunities.

• Develops, implements, and monitors strategies to promote the identity of the school and build the trust of families interested in the school.
• Utilizes the customer relationship management tool (CRM) to build,…