Enrollment Counselor - Traditional

JOB SUMMARY

The enrollment counselor is a representative of Southeastern University and responsible for those areas relating to the recruiting, processing, and evaluation of applicants for admission. Enrollment services may include, but are not limited to, community outreach, new student recruitment, communication regarding specifics about the academic and co-curricular programs of SEU, explanation of financial aid processes, new student advising, and participation in promotional events both on and off campus.

The enrollment counselor will be responsible for making decisions on undergraduate admission to the university, and as such must exercise discretion and independent judgment on a regular basis with respect to matters of significance for the university. Both extensive seasonal travel and daily office work are required of the position as they are necessary toward the recruitment of prospective students, evaluation of admission, and the enrollment of incoming student populations to the university.

ORGANIZATIONAL RELATIONSHIPS

Reports to:

Director of Traditional Enrollment

Supervisory Responsibility:

N/A

Indirect Supervisory Responsibility: N/A

ESSENTIAL DUTIES - May include, but is not limited to the following:

• Responsible for all functions and processes related to the recruitment of prospective students from initial inquiry through point of enrollment toward the achievement of the university's overall enrollment goals.
• Development and management of successful recruiting strategies to achieve personal enrollment goals within an assigned territory. Enrollment counselors will manage a caseload of up to 600 prospective students at one time.
• Contact, visit and inform prospective high school and transfer students about SEU programs, culture, mission, and life on campus, ensuring that recruitment targets are met in regard to inquiry, application, acceptance, and enrollment goals.
• Responsible for maintaining up to date records, tracking statistics, gathering data, maintaining a database of students, and completing routine reports related to projections and conversions of inquiries, applicants, admits, and enrolled student recruitment. The position assists in developing, reviewing, and updating policies and procedures relating to admission based on past processes and student success rates.
• Develop, plan and implement recruitment travel within assigned territory in order to establish pipelines, create networks, and facilitate the achievement of enrollment goals. Attend college fairs, conferences, and conventions, conduct high school visits, church visits, and other recruitment activities. Exercise creativity and innovation in planning recruitment events and assigned projects and daily activities. Transport promotional materials and marketing collateral to and from event locations.
• Recruit students by conducting informational and evaluative interviews; advising prospective students on educational and career decisions. Manage public relations by answering & initiating communication to/from prospective students and families, maintaining rapport with students and families, high school administrators, counselors, teachers, pastors and SEU alumni; communicating application status, facilitating student enrollment and providing solutions to enrollment issues.
• Maintain a consistent flow of communication via email, traditional mail, texting, and phone calls with prospective students in order to establish a relationship between the student and SEU. Consistently achieve daily contact and activity goals.
• Articulate the mission of SEU to a variety of individuals, acting as a liaison between SEU and college counselors/administrators, students, parents, alumni, pastors, corporations, churches and/or governmental agencies. Establish and cultivate positive relationships with guidance counselors and ministry leaders through visits and continued correspondence.
• Serve as a liaison with SEU's academic departments or special programs as assigned by providing analytics, details, presentations or information sessions for accurate representation of the admission process to prospective students applying to those departments or programs. Direct matriculating freshman and transfer students to appropriate campus resources to create seamless transition to SEU (e.g. housing, registrar, financial aid, first year experience, etc.)
• Compile, review, determine acceptance, and process prospective student applications for enrollment from assigned territory. This process includes the evaluation of applicant transcripts, test scores, and supporting documents; determining the prospective student's educational needs and the appropriateness and fit of a SEU education.
• Conduct affordability and financial literacy conversations with families in regard to their financial aid offer letter. Make recommendations to the student financial services office for high need first-year and transfer students.
• Manage, plan and coordinate special recruitment events as assigned, including…