Enrollment Counselor - Traditional

Job Summary

The enrollment counselor is a representative of Southeast University and is responsible for recruiting, processing, and evaluating applicants for admission. Enrollment services may include community outreach, new student recruitment, communication regarding academic and co‑curricular programs, financial aid processes, new student advising, and participation in promotional events both on and off campus. The enrollment counselor makes decisions on undergraduate admissions, exercising discretion and independent judgment on matters of significance for the university.

Extensive seasonal travel and daily office work are required toward the recruitment of prospective students and the enrollment of incoming student populations.

Reports to:

Director of Traditional Enrollment

Supervisory Responsibility: N/A

Indirect Supervisory Responsibility: N/A

• Responsible for all functions and processes related to the recruitment of prospective students from initial inquiry through point of enrollment toward the achievement of the university’s overall enrollment goals.
• Develop and manage successful recruiting strategies to achieve personal enrollment goals within an assigned territory. Enrollment counselors will manage a caseload of up to 600 prospective students at one time.
• Contact, visit, and inform prospective high school and transfer students about SEU programs, culture, mission, and life on campus, ensuring recruitment targets are met in regard to inquiry, application, acceptance, and enrollment goals.
• Maintain up to date records, track statistics, gather data, maintain a database of students, and complete routine reports related to projections and conversions of inquiries, applicants, admits, and enrolled student recruitment. Assist in developing, reviewing, and updating policies and procedures related to admission.
• Plan and implement recruitment travel within assigned territory to establish pipelines, create networks, and facilitate enrollment goals. Attend college fairs, conferences, and conventions, conduct high school visits, church visits, and other recruitment activities. Exercise creativity and innovation in planning recruitment events and assigned projects and daily activities. Transport promotional materials and marketing collateral to and from event locations.
• Recruit students by conducting informational and evaluative interviews; advise prospective students on educational and career decisions. Manage public relations by communicating with prospective students and families, high school administrators, counselors, teachers, pastors, and SEU alumni; communicate application status, facilitate student enrollment, and provide solutions to enrollment issues.
• Maintain a consistent flow of communication via email, traditional mail, texting, and phone calls with prospective students to establish a relationship between the student and SEU. Consistently achieve daily contact and activity goals.
• Articulate the mission of SEU to a variety of individuals, acting as a liaison between SEU and college counselors/administrators, students, parents, alumni, pastors, corporations, churches, and/or governmental agencies. Establish and cultivate positive relationships with guidance counselors and ministry leaders through visits and continued correspondence.
• Serve as a liaison with SEU’s academic departments or special programs as assigned by providing analytics, details, presentations or information sessions for accurate representation of the admission process to prospective students applying to those departments or programs. Direct matriculating freshman and transfer students to appropriate campus resources to create a seamless transition to SEU (e.g., housing, registrar, financial aid, first year experience, etc.).
• Compile, review, determine acceptance, and process prospective student applications for enrollment from assigned territory. Evaluate applicant transcripts, test scores, and supporting documents; determine the prospective student's educational needs and the appropriateness and fit of a SEU education.
• Conduct affordability and financial literacy conversations with…