Lead Acquisition & Marketing Analytics Manager

Lead Acquisition & Marketing Analytics Manager

FL - SEU Downtown Lakeland
- Lakeland, FL 33815

The Lead Acquisition & Marketing Analytics Manager is responsible for analyzing, optimizing, and reporting on all lead generation sources across SEU Creative's marketing ecosystem. This role partners closely with the Digital Strategist and CRM Manager to evaluate performance across paid media platforms (Meta, Google, OTT, programmatic display), list providers, and owned channels. This position owns marketing attribution integrity through UTM governance and delivers actionable insights to improve lead quality, conversion rates, and ROI.

Reports to:

Director of Digital Marketing

Supervisory Responsibility: N/A

Indirect Supervisory Responsibility: N/A

Essential Duties
- May include, but is not limited to the following:

• Analyze performance of all lead sources including paid media, list providers, OTT, programmatic, and email campaigns
• Partner with Digital Strategist to optimize campaign performance
• Ownership of lead purchasing strategy and process
• Collaborate with CRM Manager on lead tracking and attribution
• Own and enforce UTM tracking standards
• Build dashboards and reports on performance and ROI regarding all paid sources
• Recommend optimizations to improve CPL and CPA
• Evaluate lead quality and conversion rates
• Support vendor and platform performance analysis

Education

Required

Education:

Bachelor's degree in Marketing, Data Analytics, Business Analytics, or related field

Preferred Education:

Master's in Marketing Analytics, Data Science, MBA

Licenses/Certifications

N/A

Experience

Required:

1-3 years in marketing analytics or digital marketing

Preferred:

3-5 years, higher education or agency experience

Knowledge, Skills, and Abilities

Required:

- Marketing attribution knowledge - UTM tracking experience
- Data visualization tools
- Google Analytics (GA4) - Strong analytical and communication skills

Preferred:

- CRM experience (Salesforce, Hub Spot, Slate) - SQL or data querying
- Marketing automation tools

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment.

• This position is considered Non-essential for the purposes of Emergency Response.

• Office Environment:
  Ability to work primarily in an office setting, which involves sitting for extended periods.
• Computer Use:
  Proficiency in using computers for various tasks, which requires hand-eye coordination and manual dexterity for typing and handling office equipment.
• Communication:
  Strong verbal communication skills for meetings, presentations, and interactions with staff, students, and parents.
• Mobility:
  Capability to move around the office and campus as needed for meetings and events.
• Standing:
  Ability to stand and walk for extended periods of time for meetings and events.
• Lifting:
  Occasionally lift and carry items such as files, documents, or small office equipment weighing up to 20 pounds.
• Visual Requirements:
  Ability to read and interpret data on computer screens and printed documents.
• Hearing and Speaking:
  Adequate hearing to participate in conversations and phone calls, and clear speaking ability for effective communication.

None

Monday to Friday, 9-5pm with occasional evenings/weekends as needed

All new hires and employees transferring into a new position will have a 90-day probationary period within which to learn the functions of the job and to be evaluated. Following the probationary period, the employee can transition to regular status, have the probationary period extended in order to receive more training, or employment can be terminated. Required compliance training is as follows:

Element
451, Google Ads, Meta Ads

Cybersecurity

Incident Response

FERPA

• SEU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment.
• Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management.
• Work-related injuries must be immediately reported to Security and Human Resources. When life or limb are at risk, please dial 911. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources within 24 hours of the incident.
• Emergency Employees report for or must remain at work in emergency situations. Dismissal or closure announcements do not apply to this position, unless instructed otherwise by your direct supervisor or a member of the Leadership Team.

All full-time positions at SEU are deemed security-sensitive and require background checks. Employees required to drive their own personal vehicle, a rental car or an SEU vehicle in performance of their duties must pass an MVR records check and meet the requirements of the University's insurance…