Lead Acquisition & Marketing Analytics Manager

Job Details Level: Experienced

Job Location:

FL - SEU Downtown Lakeland
- Lakeland, FL 33815

Position Type:
Full Time Education Level: Bachelor's Degree Travel Percentage:
None Job Shift: Day Job Category:
Marketing

The Lead Acquisition & Marketing Analytics Manager is responsible for analyzing, optimizing, and reporting on all lead generation sources across SEU Creative’s marketing ecosystem. This role partners closely with the Digital Strategist and CRM Manager to evaluate performance across paid media platforms (Meta, Google, OTT, programmatic display), list providers, and owned channels. This position owns marketing attribution integrity through UTM governance and delivers actionable insights to improve lead quality, conversion rates, and ROI.

Reports to:

Director of Digital Marketing

Supervisory Responsibility: N/A

Indirect Supervisory Responsibility: N/A

• Analyze performance of all lead sources including paid media, list providers, OTT, programmatic, and email campaigns
• Partner with Digital Strategist to optimize campaign performance
• Ownership of lead purchasing strategy and process
• Collaborate with CRM Manager on lead tracking and attribution
• Own and enforce UTM tracking standards
• Build dashboards and reports on performance and ROI regarding all paid sources
• Recommend optimizations to improve CPL and CPA
• Evaluate lead quality and conversion rates
• Support vendor and platform performance analysis

{{Additional/Non-Essential Duties - in the context of ADA - the functions could be assigned to another individual, or adjusted, to allow a disabled person to hold the position}}

All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position. Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.

Lakeland Downtown Offices

Required

Education:

• Bachelor's degree in Marketing, Data Analytics, Business Analytics, or related field

Preferred Education:

• Master's in Marketing Analytics, Data Science, MBA

N/A

Required:

• 1-3 years in marketing analytics or digital marketing

Preferred:

• 3-5 years, higher education or agency experience

• Marketing attribution knowledge
• UTM tracking experience
• Data visualization tools
• Google Analytics (GA4)
• Strong analytical and communication skills

• CRM experience (Salesforce, Hub Spot, Slate)
• SQL or data querying
• Marketing automation tools

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment.

This position is considered Non-essential for the purposes of Emergency Response.

• Office Environment:
  Ability to work primarily in an office setting, which involves sitting for extended periods.
• Computer Use:
  Proficiency in using computers for various tasks, which requires hand-eye coordination and manual dexterity for typing and handling office equipment.
• Communication:
  Strong verbal communication skills for meetings, presentations, and interactions with staff, students, and parents.
• Mobility:
  Capability to move around the office and campus as needed for meetings and events.
• Standing:
  Ability to stand and walk for extended periods of time for meetings and events.
• Lifting:
  Occasionally lift and carry items such as files, documents, or small office equipment weighing up to 20 pounds.
• Visual Requirements:
  Ability to read and interpret data on computer screens and printed documents.
• Hearing and Speaking:
  Adequate hearing to participate in conversations and phone calls, and clear speaking ability for effective communication.

None

Monday to Friday, 9-5pm with occasional evenings/weekends as needed

• Element
  451, Google Ads, Meta Ads
• Cybersecurity
• Incident Response
• FERPA

SEU promotes a safe working environment.…