Marketing Analytics Data Analyst - CRM, Marketing - Lakeland

Description

Are you interested applying your Customer Relationship Management (CRM) skillset to a Fortune 100 retailer? Do you have an innate curiosity to seek out insights and provide recommendations utilizing cutting edge technology and data? Are you looking for a career where customer acquisition, engagement, and loyalty problems come across your desk every day? Do you want to apply your knowledge of customer data and analytics to help solve constantly changing business and customer facing opportunities?

Are you interested in utilizing your Alteryx and Salesforce skills to positively impact crucial business decisions? The CRM Data Analyst is responsible for developing customer and loyalty analytical solutions that support marketing campaign strategy development, execution, and insights. The CRM Data Analyst will bring descriptive analytical skills and direct marketing channel experience to thoroughly understand how to market to our customers most effectively through disciplined segmentation and targeting efforts.

This position uses data analytics to uncover trends in customer loyalty and consumer behavior that drive decision making that improves profitability and performance of our stores, products, and services. This position requires an agile software development mindset and the ability to deliver end‑to‑end full‑stack solutions, including ideation/brainstorming, data/feature engineering and cleaning, data wrangling, coding, testing, deploying, data visualization, and maintenance.

• Responding to analytical requests that provide data‑driven business insights and recommendations (including development of interactive dashboards and leadership reporting) across Publix business areas, including:
  Marketing, Corporate Purchasing, Real Estate, and other support areas
• Developing descriptive analytical models to provide business insights and recommendations across Publix business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas
• The development, execution, deployment, and improvement of team data asset production processes, weekly reporting, automation, QC/data validation, gathering info from SMEs
• Participating as the primary analytical support for data‑driven cross‑functional strategic initiatives
• Identifying and engaging in opportunities to grow knowledge and skills related to best practices in analytical technologies, methodologies, verification, knowledge of data sets, drawing insights, and communicating learnings

• Bachelor’s degree in Data Analytics, Economics, Finance, Geography & GIS, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline from an accredited college or university or equivalent experience
• 1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting
• 1-year analytical experience:
  • Writing SQL; OR
  • Conducting Financial performance analysis; OR
  • Writing R code or similar functionality within other statistical tools; OR
  • Using a Geographic Information System (GIS) specializing in demographic analyses
  • For recent college graduates, these requirements can be satisfied by relevant coursework
• Advanced knowledge of mathematics and statistics
• Accounting and/or Finance knowledge (basic knowledge of accounting principles)
• The ability to work effectively without close supervision or guidance
• The ability to self‑direct work activities and take action on tasks without direction from a supervisor
• The ability to work productively and effectively when faced with stressful work situations and time pressures
• The ability to manage time so that the priority of the activities determines the timing and amount of attention they receive
• Arithmetic computation and reasoning
• The ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusion and supporting decision‑making
• The ability to interpret, analyze, and explain financial information
• The ability to understand and apply new information, procedures, or principles to perform job duties
• The ability to…