Digital Marketing Manager

Publix Employees Federal Credit Union (PEFCU) was established over 60 years ago to provide financial services with lifetime value to Publix Super Markets, Inc. employees and their families.

• Medical, Dental and Vision insurance plans with one option at NO cost for employee only coverage!
• HUGE contributions toward dependent premiums!
• Generous Paid Time Off program (approximately 3 weeks a year)
• 11 paid holidays per year
• 401(k) retirement plan and profit sharing
• Pay for performance incentive programs
• Time off for giving back to your community!
• And much, much more!!!

We are committed to improvement, driven by feedback, and focused on organizational growth. We expect and demonstrate our values (Caring, Inclusive, Transparent, Innovative, and Accountable) every day, creating an environment where all associates can add value and feel valued.

The Digital Marketing Experience Manager is responsible for managing and optimizing PEFCU’s core digital platforms, including the website, email platform, and supporting integrations. This role ensures members have a seamless, consistent, and user-friendly experience across these touchpoints. Working closely with Marketing, IT, Digital Banking, and other business areas, the Digital Marketing Experience Manager oversees day-to-day platform performance, supports digital initiatives, and helps connect systems to enhance the overall member experience.

This role combines hands‑on execution with cross‑functional collaboration to ensure digital platforms are effective, reliable, and aligned with organizational goals.

• Website
  • Own the functionality, performance, and ongoing optimization of the PEFCU website
  • Manage CMS updates, enhancements, and day‑to‑day site operations to ensure a seamless, user‑friendly experience
  • Monitor and improve website performance, including speed, uptime, accessibility, and mobile responsiveness
  • Implement and optimize user journeys to support key actions such as account opening and loan applications
  • Partner with internal teams to ensure website content is accurate, compliant, and aligned with brand standards
  • Support SEO efforts through on‑page optimization, content structure, and technical best practices
  • Maintain website analytics and tracking to support performance monitoring and continuous improvement
• Marketing Email Platform
  • Own the member facing email platform, including system management, segmentation, list maintenance, and automation setup
  • Build and deploy email campaigns and automated journeys in partnership with marketing and business teams
  • Ensure accurate data flow between email and connected systems to support targeting and personalization
  • Monitor and optimize email performance, including deliverability, engagement, and conversion metrics
  • Maintain email best practices, including compliance, accessibility, and brand consistency
  • Support testing and optimization efforts across email campaigns to improve performance over time
• Other Digital Platforms & Integrations
  • Collaborate with internal teams (IT, Digital Banking, Product, Marketing, and member-facing teams) to support a connected and consistent member experience across digital platforms
  • Assist in managing and maintaining integrations between website, member facing email, and marketing third-party systems
    
    Support implementation of APIs, tracking, and data connections to ensure systems work together effectively
  • Help identify and address gaps or friction points in the digital member experience across platforms
  • Contribute to testing and optimization efforts that improve cross-channel performance and user experience
  • Partner with Information Security and Compliance teams to ensure all digital platforms and integrations meet required standards
• Digital Platforms & Execution
  • Experience managing websites through a CMS, including updates, optimization, and performance monitoring
  • Hands‑on experience with email platforms (e.g., Marketo), including campaign builds, segmentation, and automation
  • Familiarity with integrations, APIs, and connecting systems across digital platforms
  • Working knowledge of web technologies (HTML, CSS, basic JavaScript)
• User Experience & Optimization
  • Under…