Social Media Specialist

Social Media Specialist page is loaded## Social Media Specialist locations:
Lakeland, FLtime type:
Full time posted on:
Posted Yesterday job requisition :
JR127675

At Highland Homes, marketing is about understanding people — and building awareness about how our products and services can satisfy their needs.

The Social Media Specialist is responsible for implementing the social media strategies for Highland Homes to increase brand awareness and improve our marketing and sales efforts. They will need to be comfortable on camera to execute brand-level campaigns and build strong online communities through social media channels. An important function of this position is community management and responding to positive and negative comments;

therefore, the Social Media Specialist must be an excellent communicator with a deep understanding of Highland Homes and our culture.

If you are a people-person who loves the rewarding challenge of creatively engaging with the public through social media, we want to hear from you!

The position is based at our corporate office in Lakeland, Florida, with travel to events or communities throughout Central Florida as needed. This position is regular corporate hours scheduled Monday-Friday from 8 a.m. to 5 p.m. with evening and weekend flexibility for business or event needs. Candidates must live in Central Florida or be willing to relocate to Central Florida for consideration.
** Objectives and Responsibilities
*** Sets and implements social media and communication campaigns to align with marketing strategies
* Provides brand promotion through engaging text, image and video content for social media accounts
* Responsible for content, photography, PR and videography to develop engaging content for social media channels
* Ability to create engaging on-camera influencer-style content
* Collaborating with photographers and videographers for content creation
* Build and manage organic social calendars across all channels (Facebook, Instagram, Pinterest) to amplify overall marketing strategy
* Advises management on social media content to ensure brand consistency
* Respond to comments and customer queries in a timely manner as well as reviews on all platforms, both social media and review-based
* Create and manage social media advertising
* Lead social-listening, manage cross-channel social community, and oversee all user-generated content
* Impact community growth and engagement across all channels
* Create, manage and attend grand openings, company-sponsored events, homeowner events, and realtor events to engage followers through social media and eblasts to encourage attendance and participation
* Define social media KPI’s and track campaign performance to identify opportunities through key channel KPI’s to maximize marketing effectiveness
* Stay up-to-date on social media platforms, trend opportunities, changes to the platforms, and best practices
* Take professional real-estate photos and video of models and inventory homes on an as-needed basis
* Mentor and collaborate with the sales and construction teams
* Monitor and respond to all reviews
* Perform other job tasks or functions as needed or created
** Required

Skills and Qualifications
*** Minimum 2 years of related experience
* Excellent knowledge of Facebook, Instagram, Tiktok, Pinterest, and other social media best practices and trends, with a strong understanding of social media metrics and KPI’s
* Professional photography and videography knowledge with confident review of quality visual marketing including but not limited to; photo, video, and creative design
* Great interpersonal and communication skills with a bright, upbeat, and professional appearance with the expectation of being on camera on a regular basis through customer-facing social media posts, videos, and live feeds.
* Experience with Hootsuite or similar enterprise-level social media management software
* Understanding of SEO and website performance metrics
* Ability to follow social media policies and procedures
* Creative thinker with excellent written and verbal communication skills; including strong knowledge of proper grammar and spelling
* Exceptional organizational skills…