Marketing and Communications Manager

Marketing and Communications Manager

Accepting applications

The Marketing and Communications Manager is responsible for leading the graphic design, social media, digital communications, advertising, and marketing initiatives in support of exhibitions, programs, membership, fundraising, and institutional outreach at the Ashley Gibson Barnett Museum of Art. This position serves as the primary staff member responsible for the creation and production of printed and digital marketing materials, management of the Museum’s social media presence, development of institutional communications, and coordination of advertising and promotional campaigns.

The role plays a critical part in supporting audience growth, visitor engagement, and community visibility for the Museum.

• Serve as the primary staff member responsible for the design, production, and coordination of printed and digital marketing materials supporting exhibitions, educational programming, membership initiatives, fundraising efforts, events, and institutional outreach.
• Design and produce exhibition graphics, posters and signage, advertising materials, invitations, event collateral, social media graphics, email marketing graphics, Museum maps, rack cards, branded collateral, and additional promotional materials.
• Manage the Museum’s social media platforms including content creation, scheduling, audience engagement, analytics, and growth initiatives.
• Create digital content including graphics, photography, video, and promotional materials for social media, advertising, and institutional communications.
• Develop, design, write, and distribute digital communications including newsletters, event and program e-blasts, membership communications, institutional announcements, and executive communications as needed.
• Draft, edit, and distribute press releases, media advisories, and promotional communications supporting exhibitions, programs, special events, and institutional initiatives.
• Work with the CMCO on print and digital advertising campaigns including ad placement, production schedules, budget tracking, and performance monitoring.
• Ensure consistent branding, messaging, and visual standards across all Museum marketing and communications materials.
• Coordinate photography and video coverage supporting exhibitions, programs, outreach activities, and institutional initiatives while maintaining marketing and historical archives.
• Collaborate with Museum leadership and campus partners to support strategic marketing, communications, audience engagement, and institutional visibility initiatives.
• Support Museum events, exhibitions, programs, and outreach activities including occasional evening and weekend responsibilities as needed.

• Bachelor degree:
  Required.
• Minimum of: 5 years of relevant experience.
• Strong computer skills:
  Knowledge of programs such as social media management software (Sprout, Hootsuite), design software (Adobe Creative Suite), and Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Excellent oral and written communication skills:
  Expert understanding and use of English grammar, and strong editing skills. Knowledge of AP Style is a plus.
• Must have:
  Excellent organizational, interpersonal and communication skills and be able to maintain composure and competence under pressure.
• Must be able to:
  Prioritize conflicting needs; handle matters expeditiously, proactively, and work independently to move projects through to successful completion, often with deadline pressures.
• Must be able to:
  Work independently, use initiative, and make substantive decisions quickly.
• The ability to:
  Develop knowledge of, respect for, and skills to engage with those of…