Business Development Manager

Business Development Manager – Home Care

Location:

Polk County, Florida

Schedule:

Full-Time

Work Arrangement:
Field-Based / Community-Facing

Compensation: $75,000 Base Salary + Performance-Based Commission

Build Relationships. Help Families. Grow Something That Matters.

Our client, an established home care organization serving Polk County, Florida, is seeking an exceptional Business Development Manager to help lead its next stage of growth.

This is not a traditional "drop off brochures and attend networking events" sales position.

We are looking for someone who can build meaningful relationships throughout the healthcare and senior care community, earn the trust of families, convert opportunities into new clients, and remain connected throughout the client journey.

The right person may come from home care, senior living, hospice, home health, healthcare sales, community relations, admissions, care management, client services, or another relationship-driven sales environment.

What matters most is that you know how to build trust, create opportunities, close business, and take exceptional care of people.

What Makes This Role Unique

Build a Market, Not Just a Pipeline

Our client has an established presence in Central Florida, a strong operating infrastructure, and an ambitious growth strategy.

Your mission is straightforward:
Create profitable, sustainable growth by becoming one of Polk County's most trusted relationships in senior care.

You will develop referral partnerships while also helping families navigate the transition from initial inquiry through assessment, admission, and ongoing care.

Stay Connected Beyond the Sale

We believe the best business development professionals don't disappear after the sale.

They help create an exceptional client experience.

This role combines the discipline and competitive drive of a high-performing salesperson with the relationship skills of an exceptional client-care professional.

You'll remain connected to families after admission and work closely with operations to make sure what was promised during the sales process is being delivered.

Key Responsibilities

Business Development & Growth

You will build and manage a strategic referral network throughout Polk County, including relationships with:

• Hospitals and discharge planners
• Skilled nursing and rehabilitation facilities
• Assisted living and independent living communities
• Physicians and medical practices
• Home health and hospice organizations
• Care managers and elder law professionals
• Senior placement organizations
• Community organizations and other senior care professionals

You'll identify high-value referral opportunities, develop relationships, conduct presentations and meetings, maintain disciplined follow-up, and turn those relationships into measurable growth.

We don't measure success by how many places you visit.

We measure what those relationships produce.

Sales & Conversion

You will actively manage opportunities from referral through admission.

Responsibilities include:

• Respond quickly to qualified referrals
• Understand each family's needs and care concerns
• Clearly communicate the organization's value proposition
• Overcome objections professionally and compassionately
• Coordinate assessments and next steps
• Maintain consistent follow-up throughout the decision-making process
• Help move qualified opportunities toward a decision
• Convert referral opportunities into new clients and billable hours
• Maintain an organized and active sales pipeline

Our philosophy is simple:
Land the plane.

When a family needs care, speed, empathy, confidence, and follow-through matter.

Client Relationship & Care Partnership

This is where the role differs from a traditional salesperson.

You'll remain connected to the client experience after admission and work closely with operations to ensure what was promised during the sales process is being delivered.

That may include:

• Participating in client assessments and care discussions
• Building strong relationships with clients and families
• Conducting appropriate client follow-up
• Identifying changes in client needs
• Supporting service recovery when concerns arise
• Helping strengthen client satisfaction and retention
• Identifying opportunities for…