Digital Marketer

Select how often (in days) to receive an alert:
Create Alert

We are looking for a self-driven Digital Marketer to contribute to the ideation, planning, execution, and optimisation of our digital marketing efforts. Reporting to the Assistant Manager, Digital Marketing, we expect you to have a big passion for digital technologies and understanding of all digital marketing channels. You will work closely with our Digital, Tech and Content team as well as other departments including, but not limited to, the internal marketing team, recruitment team, and/or digital agencies to achieve our company objectives that can include increasing online enquiries, maintain brand presence, brand engagement, and conversions across our owned digital channels.

As a Digital Marketer, you should be familiar with aspects of the surrounding digital world and be innovative, inquisitive, and proactive to contribute and execute on ideas that can strengthen our brand’s position in the industry. You will also work seamlessly with the rest of the stakeholders to ensure that all online activities complement with the offline efforts.

• Support and work alongside our Digital Copywriters and Content team on planning,producing and populating content on our website (and other digital channels) that adheres to the brand guidelines to ensure that information is up-to-date, relevant and complies to the SEO rules and to our intended audiences.
• Work with the Digital Marketers, Digital Analyst and/or digital agency to incorporate new features and functionalities for the website that encourages great user experience.
• Work with our Digital Analyst to ensure optimisation of our website structure and content for SEO and/or SEM to help drive relevant traffic to our websites and digital channels.
• Collaborate and provide recommendations to contributors (stakeholders from the college and university) on materials that requires updates (based on best practices and website guidelines) across our digital channels, including websites.
• Ensure right level of accessibility standards are set and adhered to across the digital channels, managing marketing campaigns, A/B testing and providing training on our website, as required.

• Plan and execute optimisation campaigns including defining test goals, trackingmetrics, and timelines.
• Collect and analyse data from multiple sources to evaluate success of optimisationefforts, develop insights into user behaviour, and evaluate effectiveness of existingmetrics.
• Generate hypothesis, brainstorm ideas with stakeholders, and work from a testingroadmap to develop data insights.
• Communicate results of the optimisation campaign to stakeholders and provide recommendations for improvements.

• Update and maintain accurate information and content on all digital channels suchas, but not limited to, Google Business, Wikipedia, Social media channels (FB, IG,Linked In, Tik Tok, Twitter, etc.) and other related digital mediums, and ensure that itcomplies with copyright and privacy regulations.
• Work with the Digital Marketing team to develop editorial policies, copyright, data protection and best practice across all owned digital channels.
• Monitor, analyse and initiate strategies together with the Digital Analyst and Digital Marketers after reviewing website and digital channel data and statistics to ensure that our digital channels meet the needs and interests of our intended audience and stakeholders.
• Measure and report on performance of marketing campaigns, projects and channels to gain insights of the user journey funnel (from acquisition to retention) and assessagainst department goals while optimising marketing spend.
• Create opportunities by staying current with new channels, software, and best practices.
• Work with internal teams to test, activate and scale new digital marketing channels.
• Maintain and improvise digital marketing channels and documentations associated with the company’s digital presence including website properties, social media andmore.
• Identif…