Sales Manager

Join a Builder Where Relationships Matter

For more than 25 years, Style Craft Homes has been building more than houses-we've been building relationships, communities, and a company our people are proud to be part of.

Style Craft Homes is a privately owned home builder headquartered in Richmond, Virginia, with a strong reputation for craftsmanship, innovation, customer relationships, and community involvement. As we continue to grow, we are looking for a Sales Manager to lead and develop our field sales team and help drive the next chapter of Style Craft's success.

This is an opportunity for a proven sales leader who enjoys leading people, developing talent, driving accountability, and winning as a team.

The Sales Manager will report directly to the General Manager and provide direct leadership to Style Craft's New Home Sales Consultants in the field. This person will oversee the day-to-day execution of our new home sales process, coach and develop our sales team, monitor performance, and ensure we consistently deliver an exceptional customer experience.

The ideal candidate is a leader and coach first
-someone who can build trust with a sales team while establishing clear expectations and holding people accountable for results.

• Directly manage, coach, and develop Style Craft's New Home Sales Consultants.
• Establish clear expectations for sales performance, activity, follow-up, and customer experience.
• Conduct regular one-on-ones, field coaching, and performance reviews.
• Recruit and help develop high-performing sales talent.
• Create a culture of accountability, teamwork, urgency, and continuous improvement.

• Lead the day-to-day execution of Style Craft's sales plan.
• Monitor sales pace, traffic, leads, appointments, contracts, cancellations, and closings.
• Identify opportunities to improve conversion and sales performance.
• Hold Sales Professionals accountable for achieving established goals.
• Provide sales forecasts, performance updates, and recommendations to the General Manager.

• Ensure consistent execution of Style Craft's sales process from initial lead through contract and closing.
• Coach Sales Professionals on presentations, follow-up, negotiation, objection handling, and closing.
• Ensure accurate and consistent use of CRM and sales systems.
• Help ensure pricing, incentives, inventory, and product information are properly communicated and executed.

• Maintain a strong presence in Style Craft's communities and sales centers.
• Evaluate the customer experience and ensure our communities and model homes are professionally presented.
• Understand competitive activity, pricing, incentives, inventory, and market conditions.
• Ensure Sales Professionals are equipped to effectively sell each community and product.

• Partner closely with Construction, Marketing, Purchasing, Design, Finance, Operations, and Customer Care.
• Help ensure a seamless transition from sales through construction and closing.
• Communicate market trends, customer feedback, and sales opportunities to company leadership.
• Participate in sales strategy, forecasting, and business planning.

• 5+ years of progressive sales experience, preferably in residential homebuilding or a related industry.
• Previous experience managing, coaching, or leading a sales team.
• Demonstrated success achieving sales goals and improving team performance.
• Strong understanding of the new home sales process.
• Excellent communication, coaching, negotiation, and relationship-building skills.
• Strong business acumen and ability to understand and use sales data to drive decisions.
• Highly organized with strong follow-through and accountability.
• Comfortable working in the field and managing multiple communities and priorities.
• Proficiency with CRM systems and Microsoft Office.

At Style Craft, our brand promises guide how we work:

We believe great homes begin with great relationships.

We take pride in building homes the right way.

We continually…