Senior Director, Commercial

Overview

Partner directly with dedicated main house wholesalers, cultivating a strategic relationship at a higher level of the wholesaler organization. Using a strategic, forward-thinking mindset, elevate AB’s role & presence with wholesalers in your specific market. Support wholesalers while driving commercial ownership and strategic oversight of the annual business plan.

• Lead the Commercial strategy for your territory, aligned with the strategic vision of the organization and demonstrate ambition and ability to deliver meaningful and consistent results
• Build strong business relationships with key wholesalers and internal partners and ensure alignment between company and customer objectives
• Oversee Commercial plan development, Wholesaler Joint Business Plans (WJBP), and critical Commercial processes, including but not limited to:
• Pricing strategy development & price increase sell-in
• Cents per case audits
• Forecasting Reviews
• Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning & performance routine/meetings (innovation, channel, and non-alc), Trimester planning & strategy implementation, and AOE & WEA assessments
• Oversee and own the Sales, Share and Financial performance of dedicated main house wholesalers
• Provide routine report-outs through the Sales Performance Reviews with senior management
• Understand the market dynamics and industry-specific trends and landscapes to bring new insights and solutions to drive results and lead future growth
• Build a vision that inspires and motivates people around you, prioritizing development of our people and driving excellence amongst the team which is essential to Leading Future Growth
• Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: IRI, CSR, Business Objects, VIPR, RMIS, etc.
• Support and manage pilot projects on an ad-hoc basis
• Consistently models key leadership capabilities: an ownership mindset, drives transformation, thinks long-term, communicates effectively, culture ambassador, and prioritization of our people

• Bachelor’s Degree required
• 10+ years of Sales and/or Marketing experience preferably in the beverage or consumer packaged goods industry; brings thorough knowledge of company products and industry best practices
• Ability to understand and develop strategic direction and plans to drive results
• Strong leadership skills with the ability to develop and engage people to build a high-performance sales team
• Strong internal and external customer service and communication skills
• Demonstrated ability to build and maintain relationships with employees, customers, and all external partners
• Ability to thrive in a highly competitive and dynamic work environment with exceptional time management skills
• Highly self-motivated and results oriented with ability to influence and negotiate with partners
• Preferred:
  Knowledge of ABC laws & regulations and marketing & advertising guidelines for promotions
• Knowledge of key consumer product drivers: distribution, merchandising, promotion, pricing, category management

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. We are a leading American manufacturer and the nation’s top brewer, investing in our people, facilities, and communities.

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

• Director

• Full-time

• Business Development and Sales
• Industries:
  Food and Beverage Services

Note:

The original listing contained several post-date and location snippets not essential to the role description. This refined version focuses on the core responsibilities, qualifications, and benefits relevant to the position.