Consumer Deposits Digital Sr. Marketing Specialist

Job Description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.

• Execute digital marketing campaigns to drive growth.
• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties.
• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy.
• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.
• Regularly review and understand campaign performance in order to optimize and make strategic decisions.
• Understand how to uncover insights and leverage data to prioritize client messaging.

• 4+ years of marketing campaign management or project management experience
• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
• Understands the importance of corporate standards, procedures, and approval processes
• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
• Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
• Excellent oral and written communication skills
• Proficient in MS Office Product Suite (Word, Excel, PPT) including leveraging Copilot

• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics
• Financial services experience
• Presenting to groups of all levels

• Adaptability
• Collaboration
• Problem Solving
• Process Management
• Product Marketing and Branding
• Active Listening
• Attention to Detail
• Oral Communications
• Prioritization
• Solution Delivery Process
• Analytical Thinking
• Business Acumen
• Digital…