Product Marketer – Integrated Circuit Packaging Materials

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Job Title

Product Marketer – Integrated Circuit Packaging Materials

Job Description

Job Title

Product Marketer – Integrated Circuit Packaging Materials

Collaborate with Innovative 3

Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3

Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

As a Global Product Marketer For Integrated Circuit (IC) Packaging Materials, You Will Have The Opportunity To Tap Into Your Curiosity And Collaborate With Some Of The Most Innovative And Diverse People Around The World. We Are Looking For a Results-oriented Global Product Marketer For IC Packaging Materials To Drive Semiconductor Business Growth And Segment Expansion As Part Of The Display & Electronics Product Platform (DEPP) Global Semiconductor Solutions Team.

Here, You Will Make An Impact By

Global Product Marketing responsibility for IC Packaging Materials Solutions, including but not limited to:

• Develop and execute a comprehensive global portfolio strategy aimed at accelerating profitable growth in IC Packaging Materials, ensuring alignment with overall business objectives and market trends.
• Lead the development and execution of innovative, data-driven marketing programs designed to achieve accelerated sales targets, enhance profitability, increase segment penetration, and foster strategic collaborations.
• Develop and implement targeted marketing strategies focused on effective segmentation, positioning, and targeting to maximize market impact, customer engagement, and competitive differentiation.
• Collaborate closely with portfolio and business leadership teams to define product, portfolio, and segment strategies; enhance customer and ecosystem engagement; ensure integrated demand/supply alignment; and drive other related strategic initiatives to support accelerated growth.
• Support portfolio-related projects and programs by gathering industry insights, integrating customer feedback into roadmap advancements, and driving initiatives to expand industry relevance, segment share, and competitive positioning.

• Own the execution of global NPI projects, drive replication efforts, collaborate with global teams to capitalize on growth opportunities, and lead cross-functional initiatives for customer support and issue resolution, ensuring timely and successful product launches.
• Develop and lead the creation of high-impact marketing assets, oversee global product launches, design and implement marketing campaigns, penetration programs, sales initiatives, and pricing strategies, ensuring alignment with global marketing objectives and growth targets.
• Provide business and marketing leadership on cross-functional teams for NPI programs, overseeing all phases of the phase-gate process from ideation to launch, ensuring alignment with strategic growth initiatives.
• Develop next-generation concepts (including near adjacencies and platform expansions) that are market-relevant, business-driven, and aligned with growth acceleration goals.
• Lead the collection and analysis of global customer and market insights to inform strategic decisions, drive industry analysis, and identify new growth opportunities.
• Develop comprehensive launch packages and asset toolkits containing all necessary information and materials for regional and area teams, ensuring…