Field Marketing Specialist

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #Make Your Moment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

This position is responsible for developing and executing marketing plans for the North American market, encompassing a broad range of marketing activities. The primary purpose of this role is to drive sales pipeline growth and increase brand awareness within the assigned industry segment. Key areas of focus include marketing strategy, budgeting, campaign management, and execution of marketing plans to support business goals.

Please note: This position has onsite requirements in our Itasca, IL office.

• Develop, execute, and optimize a data-driven field marketing strategy that increases brand awareness, generates high-quality leads, and drives pipeline growth.
• Identify and implement innovative marketing programs that support business objectives and improve lead generation effectiveness.
• Serve as the primary marketing partner for an assigned industry, collaborating with stakeholders across sales, demand generation, business development, and marketing teams to ensure alignment and execution.
• Work closely with the Business Development and Field Marketing team to create and execute targeted lead generation campaigns that convert prospects into opportunities.
• Bring a creative and strategic mindset to campaign development, ensuring messaging, positioning, account lists, and engagement strategies are compelling and aligned with audience needs.
• Execute multi-channel marketing campaigns, including email, paid media, content syndication, and event marketing, to maximize demand generation.
• Manage and execute regional trade shows, and in-person activations to engage prospects and drive lead generation
• Track and analyze campaign performance, optimizing programs based on data and insights

• 2-3 years of B2B marketing experience, preferably in business software applications.
• Experience in campaign management and demand generation is a plus.
• Industry experience in manufacturing, construction, energy, aerospace and defense, or field service management is beneficial, but not required.
• Ability to quickly grasp and communicate enterprise software concepts
• Strong project management, organizational, and analytical skills.
• Deal-oriented, creative, and highly organized.
• Strong business acumen with a commitment to delivering high-quality work on time.
• Self-motivat…