Regional Sales Manager

Compensation:
Commission-Only | Uncapped | Executive Growth Track

Reports To:

Founder / Head of Operations COMPANY OVERVIEW

TUF Sports Apparel partners with athletic programs to deliver custom team uniforms, player packs, and short-term team stores
. We work directly with coaches and athletic directors and manage the full process internally — design, production, fulfillment, and invoicing.

Our advantage is operational discipline
. Sales focuses on relationships and growth; operations handles execution, pricing, vendors, and margins.

We are intentionally building a lean, high-performance sales organization
.

The Regional Sales Manager (RSM) is a player–coach responsible for driving revenue, building territory presence, and leading a small sales team across Minnesota and Wisconsin.

This role is hands-on. The RSM is expected to sell personally
, close uniform and team store business, and actively manage and push two Sales Representatives.

This is not a passive management role.

This is a build-the-market role
.

A high performer in this position can realistically grow into an executive-level leader as the company scales.

• Prospect and close team uniform orders, player packs, and team stores
• Build direct relationships with athletic directors and head coaches
• Own a personal book of business with recurring seasonal revenue
• Lead by example in activity, follow-up, and close discipline

The RSM must be able to close deals personally at a high level.

• Manage, coach, and hold accountable two Sales Representatives
• Assign and prioritize inbound and outbound leads
• Enforce follow-up discipline and pipeline hygiene
• Review performance weekly (activity, deals advanced, revenue closed)

This role requires direct, honest leadership — not micromanagement, not babysitting.

• Establish TUF as a trusted partner with programs in MN & WI
• Develop repeat business across seasons and sports
• Provide field intelligence to ownership:
• Timing realities
• Competitive pressures
• Product demand trends

The RSM does not set pricing
, but plays a key role in informing strategy.

• Coordinate with internal design and operations teams
• Ensure clean handoff from sales to production
• Maintain CRM accuracy and deal visibility

This role is pure sales leadership and revenue growth
.

• Commission-only compensation
• Uncapped earnings
• Paid on collected revenue
• Commission on:
• Override on Sales Representative production
• Strong repeat-business upside

Compensation is designed to reward consistent execution
, not one-off deals.

• Comfort with commission-only compensation
• Strong organizational and follow-up skills
• Ability to lead, motivate, and hold others accountable
• Professional communication with coaches and administrators

• Background in athletics, coaching, or education sales
• Experience managing or mentoring sales reps
• Familiarity with seasonal or recurring sales cycles

A successful RSM will:

• Build a growing personal book of business
• Consistently close uniform and store deals
• Create repeat revenue across programs and seasons
• Establish TUF as a trusted regional partner

This is an early leadership role
.

A high-performing RSM may grow into:

• Expanded territory leadership
• Strategic input into company growth initiatives

We are not hiring “middle management.”

We are hiring builders
.

This role is a strong fit for someone who:

• Wants ownership, not a salary safety net
• Is confident in their ability to sell
• Enjoys building systems and teams
• Is comfortable being measured by results
• Sees long‑term upside in growing with a company