Regional Sales Manager

Attach2 is a premium excavator attachment manufacturer with over 30 years of history and proprietary IP design. We are the market leader in New Zealand and Australia and are building our US dealer network aggressively. We work with excavator dealers across the USA to supply couplers, buckets, tilt hitches, and application-specific attachments for the world's leading machine brands:
John Deere, Hitachi, Kobelco, Komatsu, Link Belt, Case, and Takeuchi.

We do not sell directly to end users. We build dealer partnerships. Every RSM is responsible for identifying, acquiring, onboarding, and growing a network of excavator dealers in their territory using a defined sales playbook and methodology.

This is a field-based Regional Sales Manager role. You will own your territory end to end — from prospecting and qualifying new dealers, through to running structured discovery meetings, building joint demand plans, executing the Attach2 onboarding sequence, and managing ongoing dealer relationships to grow revenue.

This role is NOT for someone who wants to do things their own way. We have a defined sales process, a structured playbook, and a 10-stage scorecard system. We expect it to be followed with discipline. You will be coached against it. Your pipeline will be reviewed against it. Your results will be measured against it.

We are looking for someone who sees process as a competitive advantage — not as a constraint.

Minneapolis Metro Head office-based role.

Territories subject to adjustment based on candidate location and market practicality. Candidates must reside within or adjacent to their territory.

• Maintain a minimum of 5 active new dealer opportunities in your territory pipeline at all times (Active means actively moving in conversation and moving through the stages throughout the month)
• Complete pre-call research and ICP scoring (Scorecard
  1) before any outreach — no cold calling without preparation
• Run structured multi-channel outreach sequences for every target dealer using phone, email, Linked In, and in-person visits
• Log every contact, outcome, and next step in Hub Spot before moving on. No exceptions.

• Execute structured discovery meetings using the Attach2 Past/Present/Future question framework and FACWAN methodology
• Qualify dealers against the ICP scoring tool — pursue above 50%, park below it
• Identify a compelling reason for change before writing a proposal — discovery is not complete until the reason for change is named and confirmed
• Book and send calendar invite for next meetings before leaving every meeting

• Build joint demand plans with every new dealer before their first order — the plan is built with them, not for them
• Anchor every commercial negotiation to the demand plan. Discounts are tied to committed volumes, never given freely
• Execute the full 10-scorecard sales process — Opportunity Review through Dealer Success — with discipline and self-assessment
• Get explicit commitment at each stage. A nod in a meeting is not a commitment.

• Execute the Attach2 onboarding sequence with every new dealer: internal handoff, dealer welcome within 48 hours, first order over-serviced, 3 orders in 90 days target
• Activate “Dealer Dans” at every branch — multi-thread every A and B tier account across Sales Manager, Floor Reps, and Parts Manager
• Run Account Care Meetings on the prescribed cadence for each tier:
  Platinum/Gold monthly, Silver quarterly, Bronze every 6 months
• Update demand plans monthly. Pipeline reviews every Friday. Hub Spot current at all times.
• Admin completed before 8am every day. After 8am, you are talking to customers.
• Three daily selling blocks — prospecting, account management, and meeting planning — protected every office day
• Voice notes to internal admin immediately after every field meeting, before driving to the next

These are pass/fail. If you cannot answer yes to all of them, this is not the right role.

Reside within or adjacent to the territory, or committed to relocating…