Paid Media Specialist

Paid Media Specialist (Google & Meta Ads)

We are seeking a highly motivated, results-driven Paid Media Specialist to join our team. This role focuses heavily on designing, launching, and optimizing high-performing PPC and paid social campaigns, with a primary emphasis on Google Ads and Meta Ads
.

Beyond traditional channels, you will help spearhead the future of our digital footprint by researching and testing emerging AI advertising landscapes, including ChatGPT/OpenAI ad experiences and other cutting-edge AI formats.

We are looking for someone with a relentless work ethic
, a proactive "figure-it-out" attitude, and a passion for data-driven growth. If you are a self-starter who thrives on ownership and continuous improvement, you’ll fit right in.

• Campaign Management: Plan, build, launch, and optimize paid search and paid social campaigns across Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook & Instagram).
• AI & Innovation Research: Proactively research, strategize, and prepare for future ad experiences within ChatGPT, AI search engines, and other emerging AI-driven media formats
  .
• Cross-Channel Support: Oversee and execute complementary lead generation efforts, including email marketing and text automated follow-up, and CRM-driven outreach and projects.
• Client
  
  Collaboration:
  
  Confidently participate in client-facing meetings to understand business goals, pitch paid media strategies, and clearly articulate performance metrics.
• Data Analysis: Track, analyze, and report on critical KPIs (CPA, CPC, etc.) to ensure all campaigns hit or exceed performance objectives.
• Team
  
  Collaboration:
  
  Partner with creative and internal teams to test new ad copy, hooks, and landing pages to maximize ROI.

• Core Expertise: Proven track record managing profitable, scalable campaigns natively within Google Ads (PPC) and Meta Business Suite
  .
• Unmatched Work Ethic: A self-motivated, proactive, and solution-driven mindset. You don’t just watch campaigns run; you actively hunt for optimization opportunities.
• Analytical Mindset: Deeply data-driven with the ability to analyze complex datasets and translate them into actionable strategy adjustments.
• Communication
  
  Skills:
  
  Strong presentation and relationship-building skills, built on transparency, trust, and a commitment to helping clients succeed.
• Organization: Exceptionally organized, detail-oriented, and capable of managing multiple campaign budgets simultaneously.
• Adaptability: A forward-thinking marketing approach, with a genuine curiosity for how AI is reshaping the paid media landscape.

• Prior experience in a dedicated Paid Media or Digital Marketing role with direct budget ownership.
• Familiarity or direct experience incorporating AI tools into workflow efficiency or ad copywriting.
• Experience in both B2B and B2C lead generation frameworks.
• Familiarity with marketing automation, advanced conversion tracking (Google Tag Manager, Meta Pixel, Conversions API), and .
• Base Salary: $60,000 - 65,000 per year (depending on experience).
• Competitive growth opportunities and weekly payroll.
• 401(k) + match after 1 year.
• Unlimited paid time off (PTO).
• Comprehensive health, dental, and vision insurance.
• Fully stocked office with snacks and a relaxing outdoor patio.
• Quarterly team-building events and bi-weekly catered lunches.
• A supportive, high-energy, and collaborative company culture.