Business Analyst – Adobe CMS, AEM Sites, DAM

Responsibilities

• Write high-volume, high-quality user stories (hundreds expected) with clear, actionable acceptance criteria
• Gather and translate business requirements into functional specifications across CMS, DAM, and integrations
• Define and refine requirements for templates, components, forms, and authoring workflows
• Capture personalization requirements using Adobe Target (A/B testing, audience segmentation, optimization)
• Define website search functionality requirements including indexing, relevancy, and filtering
• Lead requirements gathering for integrations (GA4, Salesforce CRM Chatbot/Live Agent, Medallia, SSO)
• Support content and asset migration efforts including mapping and workflow definition
• Partner with Product Owner, Scrum Master, Lead BA, and SI to drive Agile delivery
• Participate actively in sprint ceremonies: planning, stand‑ups, refinement, reviews, and retrospectives
• Perform functional validation and support UAT, ensuring delivered solutions meet customer expectations
• Act as a quality advocate for overall user experience and solution delivery

• 5+ years of Business Analyst experience in Agile/Scrum environments
• Hands‑on expertise with Adobe Experience Manager (AEM Sites) CMS and AEM Assets (DAM)
• Experience gathering requirements for Adobe Target and personalization strategies
• Strong knowledge of website search functionality (configuration, indexing, filtering, relevancy)
• Proven experience in CMS implementations and website re‑platforming (preferably legacy to Adobe)
• Exceptional user story writing skills using “As a / I want / So that” format with strong acceptance criteria
• Experience working with Jira, Confluence, Figma (for review), MS Teams, and Share Point
• Ability to balance business needs with technical feasibility
• Strong stakeholder communication and collaboration skills
• Experience supporting testing with a UAT/customer‑first mindset.