Digital Marketing Manager – Search & Strategy

• Lead SEO and AI search optimization initiatives across traditional search engines and AI-powered answer engines
• Identify opportunities to improve website visibility, authority, and discoverability
• Manage site structure, technical SEO health, content optimization, and website performance
• Partner with content and design teams to improve engagement, conversion, and digital experiences
• Develop and execute strategies across paid social, programmatic advertising, and other digital marketing channels
• Manage digital marketing budgets and allocate spend to maximize performance and return on investment
• Build and maintain performance dashboards showing digital channel effectiveness
• Translate analytics and performance data into actionable business insights and recommendations
• Monitor emerging search trends, AI developments, and digital marketing best practices
• Collaborate with marketing and broader business stakeholders to align digital initiatives with strategic priorities

• Experience managing digital marketing programs with direct responsibility for SEO, organic growth, and website performance
• Experience driving visibility and engagement across traditional search engines and AI-powered discovery platforms
• Strong understanding of technical SEO, content optimization, website analytics, and conversion optimization
• Experience managing paid digital marketing campaigns across Google Ads, Linked In, Meta, or similar platforms
• Strong understanding of B2B marketing and complex customer journeys
• Experience using analytics and reporting tools for decision-making and performance optimization
• Strong analytical, communication, and stakeholder management skills
• Ability to translate technical findings into meaningful business recommendations
• Proactive mindset with the ability to build processes, structure, and scalable programs
• Preferred: experience with eCommerce website management and conversion optimization
• Preferred: experience using Google Search Console, Ahrefs, SEMrush, or similar SEO platforms
• Preferred: experience optimizing content and digital experiences for AI-powered search and discovery platforms
• Preferred: experience in professional services, financial services, or other complex B2B environments

Demonstrates expertise in SEO and AI search optimization, with a strong focus on technical SEO, content optimization, and website performance. Proven ability to manage digital marketing budgets and translate analytics into actionable insights for B2B marketing strategies.

• SEO Management
• Technical SEO
• Digital Marketing Campaigns
• Analytics and Reporting Tools
• B2B Marketing

• SEO
• Content Optimization
• Website Performance
• Conversion Optimization
• Google Ads
• Linked In Advertising
• Meta Advertising
• Google Search Console
• Ahrefs
• SEMrush

• Analytical Skills
• Communication Skills
• Stakeholder Management
• Proactive Mindset

• B2B Marketing
• ECommerce Management
• Complex Customer Journeys
• Digital Marketing Best Practices
• AI-Powered Search

• Performance Dashboards
• Digital Marketing Platforms
• Programmatic Advertising