VP, Regional Digital Analytics

• Own the strategy and execution of high-impact analytics capabilities across digital growth, product decisions, pricing strategy, and marketing effectiveness
• Set and lead the digital analytics strategy across marketing, pricing, product, and go-to-market analytics
• Advance AI, automation, and advanced analytics capabilities to improve decision quality, operating efficiency, customer experience, revenue growth, and margin expansion
• Own pricing analytics, pricing experimentation, revenue optimization, and pricing product capability development
• Lead marketing analytics across acquisition, retention, lifecycle, attribution, personalization, segmentation, and channel performance
• Drive product analytics capabilities, including funnel optimization, customer behavior insights, experimentation, product performance measurement, and digital experience improvements
• Translate complex data into executive-level insights and recommendations influencing strategy, investment decisions, and commercial execution
• Build, develop, and lead a high-performing analytics team, establishing governance, standards, talent plans, and operating rhythms
• Partner with Digital, Product, Marketing, Engineering, Finance, Data Science, and regional teams to embed analytics into planning, execution, and performance management

• Bachelor's degree required
• Advanced degree in analytics, data science, economics, statistics, business, engineering, or a related field preferred
• 12-15+ years of experience in analytics, data science, digital strategy, growth, pricing, or related commercial analytics roles
• 5+ years in senior or executive leadership
• Deep experience in marketing analytics, including acquisition, retention, attribution, segmentation, lifecycle measurement, personalization, and performance optimization
• Strong experience in pricing analytics, pricing strategy, experimentation, revenue optimization, and margin improvement
• Strong product analytics experience, including customer journey/funnel analytics, experimentation, digital product performance measurement, customer behavior insights, and product-led growth measurement
• Demonstrated success applying AI/ML, automation, experimentation, SQL/data tooling, and advanced analytics in commercial environments
• Proven ability to connect analytics to business outcomes, including measurable revenue growth, customer growth, conversion improvement, retention, margin expansion, and operating efficiency
• Experience in digital, fintech, payments, marketplace, consumer technology, or other high-scale B2C environments preferred
• Executive communication skills with the ability to influence senior stakeholders, simplify complex analysis, and drive decisions across Product, Marketing, Finance, Engineering, and business teams
• Experience building teams, analytics governance, operating models, and scalable ways of working in a matrixed global environment

Demonstrates expertise in leading high-impact analytics strategies across digital growth, pricing, and marketing effectiveness, with a strong focus on AI, automation, and advanced analytics to drive business outcomes. Proven ability to build and lead high-performing analytics teams while embedding analytics into cross-functional planning and execution.

• Digital Analytics Strategy
• Marketing Analytics
• Pricing Analytics
• Product Analytics
• Team Leadership

• Analytics
• Data Science
• Pricing Strategy
• Customer Behavior Insights
• Funnel Optimization
• SQL
• AI/ML
• Experimentation
• Revenue Optimization
• Performance Measurement

• Executive Communication
• Influencing Stakeholders
• Simplifying Complex Analysis

• Bachelor's Degree
• Advanced Degree in Analytics or Related Field

• Digital
• Fintech
• B2C
• Consumer Technology
• Marketplace