Product Content Manager

• Develop and execute the organization’s product content strategy to support digital commerce, customer self-service, and product discoverability.
• Define standards for product naming, descriptions, marketing copy, specifications, attributes, and digital assets.
• Ensure product information effectively supports customer decision-making throughout the buying journey.
• Partner with the PIM Librarian and other PIM team members to maximize the value of the InRiver PIM platform.
• Define product attribute models, metadata standards, taxonomies, and category structures.
• Establish governance processes for creating, reviewing, approving, and publishing product information.
• Maintain governance standards for ongoing product lifecycle management, including new products, updates, discontinuations, and product substitutions.
• Drive continuous improvement of product data quality and completeness.
• Optimize product content for e-commerce, digital catalogs, and customer self-service platforms.
• Improve product navigation, filtering, comparison capabilities, and cross-selling opportunities.
• Define and manage product relationships, including accessories, compatible products, replacement products, and substitute products.
• Collaborate with UX and e-commerce teams to improve product discovery and conversion.
• Coordinate digital product launch readiness across all customer-facing channels.
• Partner with Product Management and Marketing to ensure timely publication of product information and digital assets.
• Optimize product information for internal site search, search engine optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Develop keyword strategies, product synonyms, alternate terminology, abbreviations, and search metadata.
• Structure product content to improve discoverability by AI-powered search tools, digital assistants, and large language models.
• Ensure structured product information supports future AI-driven customer experiences.
• Establish and monitor key performance indicators (KPIs) related to product content quality and digital performance.
• Measure product attribute completeness, content quality, search effectiveness, and digital engagement.
• Identify opportunities to improve customer experience through enhanced product information.

• Bachelor’s degree in Business, Marketing, Information Management, Digital Commerce, or a related field
• 5+ years of experience in Product Information Management, Digital Commerce, Product Marketing, or Master Data Management
• Experience working with a Product Information Management (PIM) platform (e.g., InRiver, Salsify, Akeneo, Pimcore)
• Strong understanding of product taxonomy, metadata, and information architecture
• Experience supporting e-commerce platforms and digital product catalogs
• Excellent project management and cross-functional collaboration skills
• Strong analytical and organizational abilities.
• Knowledge of SEO, site search optimization, AEO, and GEO best practices (preferred)
• Experience in the medical device, healthcare, or life sciences industry (preferred)
• Experience with digital asset management (DAM) systems (preferred)
• Familiarity with product lifecycle management (PLM), ERP, and CRM integrations (preferred)
• Experience using analytics platforms to measure digital content performance (preferred)

Demonstrates expertise in Product Information Management and Digital Commerce, with a strong focus on optimizing product content for e-commerce and enhancing customer experiences through effective product data governance and analytics.

• Product Information Management (PIM)
• Digital Commerce Strategy
• SEO Best Practices
• Project Management
• Cross-Functional Collaboration

• Product Taxonomy
• Metadata Standards
• Digital Asset Management (DAM)
• E-Commerce Platforms
• Product Lifecycle Management (PLM)
• Analytics Platforms
• Search Engine Optimization (SEO)
• Generative Engine Optimization (GEO)
• Answer Engine Optimization (AEO)
• Product Marketing

• Analytical Abilities
• Organizational Skills
• Collaboration Skills

• Healthcare
• Medical Device
• Life Sciences

• InRiver PIM
• Salsify
• Akeneo
• Pimcore
• ERP Systems
• CRM Integrations